Manutenção da capacidade inovadora na externalização do desenvolvimento de produtos: o caso da indústria automobilística.

Mello, Adriana Marotti de

doi:10.11606/d.3.2006.tde-15092006-110436

Cited by 3 publications

(3 citation statements)

References 22 publications

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“…Nessa mesma linha de valorização da P&D, autores como Engardio e Eihorn (2005) no setor de eletrônicos e Mello (2006) no setor automobilístico, debatem sobre possíveis riscos de perdas de competências essenciais para o projeto e desenvolvimento de produto na estratégia de terceirização de P&D.…”

Section: Gestão Da Inovação -Muito Além De Panddunclassified

Gestão da cadeia de valor da inovação em empresas low-tech.

Lima¹

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This work aims contributes to the discussion of innovation management in low-tech companies. As a starting point, from the perspective of the Innovation Value Chain, an analysis of innovation management in large low-tech companies is made. This approach allows a broad view of innovation management, not restricted to the process of product development or intensive activities in R&D. In each company analyzed were investigated forms of organization, decision making and the main tools of management (as the links in innovation chain, "generation, conversion and diffusion of the idea") in order to verify how these companies manage and organize their innovation value chains, and the possible convergence with the typical low-tech way to innovate, advocated in the literature. For this analysis, five cases of low-tech companies are confronted by a typical high-tech company and by the available literature. Although the current literature proposes the existence of a typical low-tech way to innovate, generally associated to the companies' constraints (resources, structure, strategy etc.) and the features related to small and medium companies, we can state that this typical low-tech way can not be broaden to the all companies in this sector. For the organizations surveyed, large companies, the results point to the absence of a typical low-tech way to innovate vis-à-vis a typical mode of high-tech companies. Although these companies do have strategies, goals, resources and differentiated demands, they organize and manage their innovative value chains very similarly. Finally, based on the discussion of the important aspects mentioned in the literature and on the result analysis, it is proposed a set of general principles to appraise the organization and the innovation value chain management, to be taken into account by low-tech companies that have or intend to have continuous innovation in products as part of their competitive strategy.

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Section: Gestão Da Inovação -Muito Além De Panddunclassified

Gestão da cadeia de valor da inovação em empresas low-tech.

Lima¹

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“…A escolha desta empresa vem da exposição em alguns seminários do setor e conversas paralelas, onde se comentou da existência de uma engenharia com capacidade de desenvolvimento destas linhas de produto localmente, sendo que a empresa também está participando de desenvolvimento de alguns produtos para outras regiões como, por exemplo, (ANDO, 2004;GRAZIADIO, 2004;MELLO, 2006;REHDER, 2006), porém não houve grande enfoque na questão da participação da engenharia local no processo de desenvolvimento. Para o caso, pretende-se abordar o processo de desenvolvimento de painéis e verificar qual foi a atuação da engenharia local, da matriz e como foi o processo de integração no desenvolvimento, com a engenharia da montadora e outros fornecedores.…”

Section: O Caso Da Empresa Copaunclassified

O papel da engenharia local dos fornecedores de autopeças e a integração com as montadoras no desenvolvimento de produtos.

Fischmann¹

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This master thesis is profoundly exploratory, in search of establishing consistent hypotheses on the transference of the product development process of some products from the OEMs to their suppliers, evaluating the good use and improvement of national engineering competencies, as well as factors which facilitate or difficult such a movement. It is composed by two interconnected and complementary parts: a theoretical revision and a field study. Aiming at to establish the theoretical basis to the investigation, a variety of studies has been gathered and studied, particularly those related to OEMs and suppliers, making then possible to define the problem to be studied. Considering the complexity of the problem, posed in a dynamic universe, presenting interconnections which difficult to isolate the focus of the research, preliminary hypotheses were proposed, also defining the use of two main empirical proceedings. One is the search for documental sources attached to the automotive sector, working with qualitative and quantitative data, including statistical information. The other is multiple-case studies, taking the cases of two systems suppliers, one related to the electricalelectronic distribution systems (wiring harness) and the other to vehicles cockpit panel; both of them are multiplied in sub-cases. It is presented how the product development in the automotive sector has been occurring, its phases and challenges. Some of the practices in the development of world products and the role of suppliers are also approached. The product development in the Brazilian automotive sector was also approached, aiming at bringing some contribution to the understanding of the role of the suppliers engineering that has local presence and their relations, also presenting possible parallels to the global industry and its dynamics of development. The case studies were directed to analyze some areas in which the local suppliers have competencies and autonomy, in technical terms, to proceed in developing new products to the OEMs, in Brazil and abroad. Then this study seeks to explore the relations among companies, what is the participation of the OEMs, and what reasons have favored, or not, the local role of the suppliers. An analysis of differences and similarities between the cases is presented as well. The results guided to the reelaboration of the preliminary hypotheses into more consistent ones. They also pointed out that, although the good use of national engineering has been improving, it might be better used in the development of products, promoting a better role for Brazil in face of countries with emergent engineering. However, the cases point out to the fact that the national engineering competencies have been more used by means of the presence of Brazilian engineers just alone as individuals, taking their potential to develop the engineering of other foreigner centers.

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“…A Figura 1 ilustra o raciocínio proposto para condução da pesquisa na forma de uma matriz de amarração (Telles, 2001; Pozzebon ( notas de aula, 10 de Novembro de 2017) ; De Mello, 2006). Para responder a pergunta e atingir os objetivos da pesquisa utilizamos uma abordagem qualitativa exploratória com o método de múltiplos estudos de caso estudando as cadeias de suprimentos de ciclo fechado de baterias automotivas chumbo ácido e de produtos eletrônicos, para telefones celulares, notebooks, tablets, impressoras, desktops e monitores no Brasil, que tem ao mesmo tempo a cadeia tradicional direta e a reversa com o retorno de produto pósconsumo do cliente final para o fornecedor envolvendo processos tais como reuso, reparo, renovação e reciclagem.…”

Section: Introductionunclassified

A gestão da cadeia de suprimentos de ciclo fechado para criar e capturar valor

Braz¹

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The researches identify closed loop supply chain models and practices as one of the sustainable development strategies through post consumption product recovery, maximizing value creation over the entire life cycle of a product transforming waste in a product for new use. The aim of this research is to understand and identify how the closed loop supply chain management can create and capture the value of this post consumption product. By adopting a multiple case study method, studying two Brazilian's closed loop supply chain the lead acid battery industry supply chain and electronic products industry supply chain for mobile phones, notebooks, tablets, printers, desktops and monitors. We first conduct a relationship analysis between the firms of each supply chain then we expand our analysis comparing the two chains. The results show that for value creation and capture in supply chain is required management in dimensions competitive priorities, supply chain structure, buyer supplier relationship, strategic purchasing and innovation. However for closed loop supply chain besides management in these dimensions we must add firms' bigger interdependency, collaborative advantage, multi-level tetrad management and a supply chain structure with new connections in others industries, that increases the post consumption product's return resulting in an important gain from economies of scale focusing in recycling process.

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Manutenção da capacidade inovadora na externalização do desenvolvimento de produtos: o caso da indústria automobilística.

Cited by 3 publications

References 22 publications

Gestão da cadeia de valor da inovação em empresas low-tech.

Gestão da cadeia de valor da inovação em empresas low-tech.

O papel da engenharia local dos fornecedores de autopeças e a integração com as montadoras no desenvolvimento de produtos.

A gestão da cadeia de suprimentos de ciclo fechado para criar e capturar valor

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