Māori Sport and Māori in Sport

Abstract

Mäori players, coaches, administrators and audiences contribute to a wide range of sporting codes at all levels in Aotearoa/New Zealand and internationally. However, Päkehä media coverage, a representative sample of which we analysed in this project, presents Mäori participation and achievement as limited and aberrant. This paper reports our analysis of New Zealand newspapers' sports coverage in which Mäori were represented. A database of 50 articles was created from 120 newspapers. This was examined using thematic and discursive methods to explore the nature of two overarching themes within sports stories. "Mäori sport" depicted Mäori as exotic and marginal to sporting life in Aotearoa/New Zealand, while "Mäori in sport" articles subsumed Mäori within monocultural sporting codes. The implications of these fi ndings are discussed in the context of a theoretical framework of Mäori self-determination and decolonization.

Nursing in media-saturated societies: implications for cultural safety in nursing practice in Aotearoa New Zealand

“…This is common in crime reporting where police over-label Māori and people from minority ethnic groups while ignoring or under-labelling Pākehā ethnicity. Similar processes occur in coverage of business and sport (McCreanor et al., 2010, 2011). The portrayals may reassure audiences that the ‘others’ are being monitored but do not inform readers about minority cultures because reported actions are rarely placed in context (Fiske, 2000; Harding, 2006).…”