“…Existing studies indicate that young voters are usually better informed about the EU (e.g., Maier & Bathelt, 2013), tend to hold more pro-European attitudes (e.g., Boomgaarden, Schuck, Elenbaas, & de Vreese, 2011), and yet they are less likely to participate in EP elections (e.g., Bhatti & Hansen, 2012). It is noteworthy, though, that there is a general lack of studies focusing on the effects of campaign communication on this voter segment in general (see, e.g., Kaid, McKinney, & Tedesco, 2007) and with regard to the EU in particular (e.g., Esser & de Vreese, 2007).…”