Applying cosmetic products to the hair is a daily routine for millions of people, as it is important for self-esteem, hygiene and personal well-being. The use of vegetable oils in formulations has gained prominence due to the growing interest in natural ingredients. In addition to the oil's components offering important properties for the hair, it can also be used as a vehicle for active ingredients. One of the biggest problems related to hair is androgenetic alopecia, but there are still few product options on the market that treat it efficiently. To understand the use of vegetable oils, both as a cosmetic treatment and in therapies for hair diseases (such as alopecia), it is necessary to check how the oil is incorporated into the hair. Therefore, this study represents a pioneering advance in developing an analysis method using the mass spectrometry imaging technique using matrix-assisted laser desorption ionization (MALDI-MSI) to visualize the incorporation of cosmetics, focusing in argan, avocado and coconut vegetable oils. Initially, the oils were characterized by GC-MS, GC-FID, direct injection into ESI-MS and comparison with MALDI-TOF-MS. The application of the MALDI-TOF-MSI technique made it possible to evaluate the permeation of oils in hair, with a maximum standard deviation of 0.08 Da for 10 repetitions (avocado oil). In samples treated with vegetable oils, we found signs that indicate direct incorporation of components of these oils and changes in the cortex and surface of the hair, proving that the oils are incorporated into the hair during treatment. This reveals the effectiveness of using oils in cosmetic formulations and indicates that there is potential in using these products as vehicles in specific treatments, such as preventing alopecia. With the method developed, it was possible to generate images of the spatial distribution of ions in the hair cortex, confirming the data that indicate changes in the hair cortex after treatments.