“…Recent research proposes the use of organizational frameworks to avoid incomplete and dissenting definitions of the phenomenon, find a balance between extreme positions (e.g. Acquier et al, 2017;Ertz, Durif, & Arcand, 2018;Martin, 2016), and shape a holistic portrait of SE (Davlembayeva et al, 2020). In order to position our work from academic and practical perspectives we use the organizational framework presented in Ertz, Durif, & Arcand's (2018) work.…”