“…We highlight that an adapted, structured questionnaire was used, taking the foundations proposed by Gade (1998), Davenport & Prusak (1998), , Van Roy & Zaman (2019) and Cromwell et al, (2020) as the basis, which discuss the fact of motivation originating in the individual through instinct, impulses or needs; in other words, they seek to store the data on technology systems, located in various departments, which central information systems departments manage, to improve responses to requests for organizational marketing management .From another perspective, observing the foundations proposed by Lee, Kim & Choi (2019), Grewal, et al, (2019), Muhammad, Dey & Weerakkoky (2018), Ahmad, et al, (2019) and Camurça (2008), who highlight the presence of psychological factors, which are also determinants for the consumer in this process, identified in the following way: for pleasure, profit, self-esteem, social approval, and to avert loss or pain. Thus, among the internal and external factors, we established the questioned criteria for this research that led a consumer to acquire a specific product, thereby improving the understanding of the power of the need for satisfaction and the background to purchasing decisions.…”