“…Scientists commonly adopt the knowledge-deficit model of public engagement, which assumes that public concern arises from a lack of scientific knowledge (ignorance) and can be overcome through the provision of technical information (Bauer, Allum, & Miller, 2007). However, this approach often exacerbates public concern and the polarization of social views (Pauwels, 2013) evidenced by experience with climate change (Hornsey, Harris, Bain, & Fielding, 2016), GMO food (Gaskell et al, 2000), nano-technology (Lee, Markowitz, Howe, Ko, & Leiserowitz, 2015), and synthetic biology in general (Akin et al, 2017). A greater understanding of the human decision-making process and implementing engagement initiatives derived from social science research may result in a more constructive public conversation about novel methods pest control methods (Estevez, Anderson, Pizarro, & Burgman, 2015).…”