Brazil is a pioneer in the implementation of BRT and has some corridors with priority for public transport services by bus. The BRT system in Rio de Janeiro began to be developed many years ago but was put on hold due to external factors until early 2021, when its development was resumed with a different perspective so as not to make the same mistakes as in the past. The new model intends to eliminate demand risk, as well as implement the separation between supply and operation of the equipment, allowing the inclusion of specialized actors. Therefore, this work intends to determine the feasibility of the new implemented model of the BRT system from a financial perspective. A general survey was carried out on the main government incentives, the characteristics of BRT and the knowledge accumulated in different countries for the evaluation of the business model and contract developed. In addition, cash flow analysis was done using the main financial indicators. The results indicate that from a financial perspective the project is profitable and profitable for the investment. The new model also allows for an improvement in the efficiency of the public transport system in the city and an increase in user satisfaction. The main contribution of the work is the qualitative study providing a comparison between the different international experiences in this field to know the favorable aspects that can adjust to the Brazilian reality of the city of Rio de Janeiro.