Market image as a function of consumer group and product type: A quantitative approach.

Pohlman, Alan; Mudd, Samuel

doi:10.1037/h0037043

Cited by 28 publications

(16 citation statements)

References 3 publications

(2 reference statements)

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“…Brand image has also been described as the personification of a brand that reflects a consumer's own self-image (Hendon & Williams, 1985;Sirgy, 1985). Other researchers (Frazer, 1983;Gardner & Levy, 1955;Pohlman & Mudd, 1973) have emphasized its symbolic benefits, such as enhanced self-esteem and social status, that come from brand ownership.…”

Section: Conceptualizations Of Brand Imagementioning

confidence: 96%

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

Cho

Fiore

Russell

2014

Psychology and Marketing

118

114

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This research validated a new 16-item brand image scale that captures cognitive, sensory, and affective dimensions (i.e., mystery, sensuality, intimacy) of tangible and intangible attributes of fashion brands. Three studies were conducted to develop a holistic, yet parsimonious, fashion brand image measure. The initial subthemes of brand image and representative items were based on a review of scholarly literature and industry-based information and on interview findings. Reliability and validity of the new scale were confirmed using data from 218 college students and a national sample of 2,373 respondents. Convergent and discriminant validity were supported through confirmatory factor analysis. Nomological validity was supported through testing a structural model containing the three brand image dimensions, Roberts' (2005) lovemarks experience, and brand equity variables. The new brand image scale is different from existing scales because it incorporates Roberts' industry-based perspective, including more comprehensive sensory and affective dimensions than found in past brand image scales. This study provides support for Roberts' lovemarks model and the contributors to brand equity, which has implications for theory and for marketing firms that endeavor to build an effective fashion brand image.

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Section: Conceptualizations Of Brand Imagementioning

confidence: 96%

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

Cho

Fiore

Russell

2014

Psychology and Marketing

118

114

View full text Add to dashboard Cite

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“…Bullmore (1984) and Gardner and Levy (1955) referred to brand image as beliefs, perceptions, feelings, and attitudes towards a brand. Frazer (1983) and Pohlman and Mudd (1973) argued that brand image is more strongly related to intangible aspects, such as social meanings and symbolic value than physical features of products. Similarly, Keller (2001Keller ( , 2008 defined brand image as a consumer's perceptions and feelings associated with a brand, its offerings, and imagery attributes, such as user profiles, purchase/usage situations, brand personality, values, history, heritage, and experiences.…”

Section: Lovementioning

confidence: 99%

“…Traditionally, marketing researchers (Bullmore, 1984;Dichter, 1985;Frazer, 1983;Gardner & Levy, 1955;Keller, 2001Keller, , 2008Newman, 1957;Pohlman & Mudd, 1973) have acknowledged the cognitive and affective facets of experience associated with brand image; however, most studies have not captured the sensory aspect of brand experience.…”

Section: Lovementioning

confidence: 99%

“…Validity experiences (e.g., Ahuvia, 2005;Albert et al, 2008;Carroll & Ahuvia, 2006;Gobé, 2001;Lindstrom, 2005;Schmitt, 1999;Shimp & Madden, 1988;Thomson et al, 2005;Whang et al, 2004), and brand image (e.g., Bullmore, 1984;Dichter, 1985;Dobni & Zinkhan, 1990;Frazer, 1983;Gardner & Levy, 1955;Keller, 2001Keller, , 2008Newman, 1957;Pohlman & Mudd, 1973). The psychology literature included feelings of love (e.g., Aron et al, 1991;Hendrick & Hendrick, 1986, Hendrick et al, 1988Lee, 1977;Rubin, 1970;Sternberg, 1986Sternberg, , 1997, and perceptions of respect (e.g., Frei & Shaver, 2002;Hendrick & Hendrick, 2006).…”

Section: Contentmentioning

confidence: 99%

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Development of a brand image scale and the impact of lovemarks on brand equity

Cho

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“…The conclusion that can be drawn from the definitions above are that 'brand image' is: 1) held by the consumer (Keller, 1993;Mayer, 1958;Newman, 1957;Park, Jaworski and MacInnis, 1986); 2) a perceptual process resulting from interpretation that can be reasoned as well as emotional (Aaker, 1996;Durgee and Stuart, 1987;Friedman and Lessig, 1987;Kotler, 1991;Runyon and Stewart, 1987); 3) affected and influenced by marketing, context variables and characteristics of the receiver (Aaker, 1996;De Chernatony and Dall'Olmo, 1998;Park, Jaworski and MacInnis, 1986;Solomon, 1999; Chapter 3 -Article 2: Destination Branding: A Critical Overview Sirgy, 1985;Swartz, 1983); and 4) strongly based on perception of reality rather than reality itself (Levy, 1959;Pohlman and Mudd, 1973;Sirgy, 1985;Sommers, 1963;Biel, 1992). Regarding the categories suggested by Dobni and Zinkhan (1990), some of these are deeply interrelated, for instance, meanings can be found in most image definitions seeing that meanings are particularly related to symbolism and personification.…”

Section: Formal Definitions Of Brand Imagementioning

confidence: 99%

Golf destinations’ brand personality: the case of the Algarve

Pereira

Correia

Schütz

2015

International Journal of Culture, Tourism and Hospitality Research

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Declaro ser o(a) autor(a) deste trabalho, que é original e inédito. Autores e trabalhos consultados estão devidamente citados no texto e constam da listagem de referências incluída.(Rosária Luísa Gomes Pereira) …………………………………………..………..………… Direitos de Cópia ou Copyright© Copyright: Rosária Luísa Gomes Pereira. A Universidade do Algarve tem o direito, perpétuo e sem limites geográficos, de arquivar e publicitar este trabalho através de exemplares impressos reproduzidos em papel ou de forma digital, ou por qualquer outro meio conhecido ou que venha a ser inventado, de o divulgar através de repositórios científicos e de admitir a sua cópia e distribuição com objetivos educacionais ou de investigação, não comerciais, desde que seja dado crédito ao autor e editor. Someday, I hope to give back to all of you and to future students the love and support you never failed to give me! ix ABSTRACTThe purpose of this research is to develop and validate a measurement scale to assess golf destinations' brand personality and therefore to perceive the destination personality of the Algarve as a golf destination. Based on literature review on human personality, brand personality, destination brand image and marketing scales validation procedures, an initial 36 unrepeated items were the base for a survey instrument. Those items were generated from the literature, from the results of individual interviews with experts in tourism and golf in the Algarve and from promotional texts in golf-related websites.After content validation, the items were allocated into categories of attributes by a panel of expert judges. A survey was then applied to a convenient sample of 600 golf players in the Algarve, and 545 (valid) questionnaires were analysed to refine the scale. Golf players assessed the components of the relational brand personality (functional, symbolic and experiential) as well as the Algarve as a golf destination. A taxonomy of brand personality was developed and tested in the Algarve as it is recognized as one of the world best golf destination. The developed taxonomy of brand personality was assessed in two ways: 1) through the overall perception of the Algarve as a golf destination and 2) through the perception of specific attributes of the destination grouped into three main categories (functional, symbolic and experiential). Therefore, two multi-dimensional brand personality models were estimated by using structural equation modelling. Findings of this study indicate that golf players ascribe personality characteristics to destinations. The brand personality of the Algarve is translated into three main dimensions enjoyableness, distinctiveness and friendliness when tourists/golf players reveal their overall perception of the destination. The brand personality of golf destination Algarve is reflected in the dimensions reliability, hospitality, uniqueness and attractiveness when tourists assess the components of the relational brand personality. Refined scales consisting of 10 and 12 items were finally derived meeting both reliab...

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Market image as a function of consumer group and product type: A quantitative approach.

Cited by 28 publications

References 3 publications

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

Development of a brand image scale and the impact of lovemarks on brand equity

Golf destinations’ brand personality: the case of the Algarve

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