In this paper, we explore the price dynamics of 16 representative records of USA Education Group stocks, encompassing two non-overlapping periods (before, during, and after COVID-19). Based on information theory and cluster analysis techniques, our study provides insights into disorder, predictability, efficiency, similarity, and resilience/weakness, considering the most diverse financial stakeholders. Our findings contribute significantly to understanding price dynamics in the education sector, encompassing non-crisis and crisis periods, and provide valuable information for financial risk management, highlighting the importance of considering financial assets’ efficiency and resilience/weakness during economic turbulence, such as the COVID-19 crisis.