“…Discrete choice analysis has been used to investigate a range of transport related problems (Bolduc, 1999), all of which pertain to the behaviour of the decision-making process, such as modal choice (Bolduc, 1999;Bhat, 2000;Cohen and Harris, 1998;Commins and Nolan, 2011;Dissanayake and Morikawa, 2005;Ewing et al, 2004;Habib, 2012;Train, 1980), choice of car type (Choo and Mokhtarian, 2004;McCarthy, 1996), tourists' mode choice (Can, 2013;Jialing et al, 2013;Fesenmaier, 1988;Nicolau and Mas, 2006;Train, 1998), traveller latent perspective (Daly et al, 2012;Fleischer, 2012), survey quality to perceptual and attitudinal questions , and heterogeneous decision rules .…”