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A brand switching model that considers the choices: previous choice, current choice, and substitute choice, if the current choice were not available, is developed and estimated. An important assumption of the model is that the market consists of two types of consumers: "Loyals" and "Shoppers." The model provides estimates for: (1) the proportion of Loyals in a submarket, and (2) the success of each submarket in capturing Shoppers. We illustrate how the model can be used to characterize the competitive structure of a market. We also show how the estimated parameters of the model can be validated using simulation and a theoretically derived covariance matrix. Our empirical application to automobile data from J. D. Power and Associates provides insights into several interesting marketing phenomena including: (1) the competitiveness of domestic versus foreign makes of automobiles, (2) competition between submarkets defined by form, and (3) the effect of previous dealer experience on loyalty and shopping.marketing, buyer behavior, competitive market structure, estimation

This paper employs a unique panel data from 111 small non-metropolitan incorporated cities in California during a 108 month period from January 1981 to December 1989 in order to analyse the effect of alcohol availability on highway safety. Negative binomial regression models are estimated which include alcohol licences per square mile as a measure of alcohol availability. Theoretically, the sign of the alcohol licence density is indeterminate as it reflects a trade-off of its effect on traffic exposure and on the time price alcohol. Among the findings, increases in the density of general alcohol licences for off-site (on-site) alcohol consumption are beneficial (detrimental) to highway safety whereas increasing the density of beer/wine licences have non-uniform effects. Additional findings important to municipal policymakers are that DUI arrests and increasing the price of alcohol reduce alcohol-related crashes.