Market Segmentation and Competitive Analysis for Supermarket Retailing

Segal, Madhav N.; Giacobbe, Ralph W.

doi:10.1108/09590559410051395

Cited by 24 publications

(16 citation statements)

References 24 publications

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“…In consumer research, it is commonly accepted, that different individuals react differently to the same stimuli. Inter-individual heterogeneity on the basis of specific requirements, e.g., towards a shopping trip, is implicitly accepted in most marketing studies and is often the basis of market segmentation ('benefit segmentation') (Howell and Rogers, 1983;Segal and Giacobbe, 1994). For instance, Gro¨ppel (1995) shows that the acceptance of retail stores depends on the degree to which a store satisfies the specific needs of a consumer.…”

Section: The Relevance Of Shopping Motives In Retailing Researchmentioning

confidence: 98%

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Morschett

Swoboda

Foscht

2005

The International Review of Retail, Distribution and Consumer R

155

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Motivational forces are commonly accepted to have a key influencing role in the explanation of shopping behaviour. In retailing research, shopping motives are a field of research that has received considerable attention, often in combination with motivation-based shopper taxonomies. While personal shopping motives and perceived shopping alternatives are often considered independent inputs into a choice model, we argue that shopping motives influence the perception of retail store attributes as well as the attitude towards retail stores. An empirical study, which was carried out in Germany with 560 grocery shoppers as respondents to test these assumptions, showed that the influence of shopping motives is much more profound on the attitude towards retail stores than towards the perception of store attributes, which might be explained by different levels of abstraction and, consequently, subjectivity in the interpretation of these stimuli.

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Section: The Relevance Of Shopping Motives In Retailing Researchmentioning

confidence: 98%

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Morschett

Swoboda

Foscht

2005

The International Review of Retail, Distribution and Consumer R

155

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“…The benefits of and methodology for formulating differentiated, needs-based strategies have been empirically demonstrated in many service industries. Some of the recent applications include the hospitality and tourism industry (Chung, et al, 2004;Bowen, 1998;Diaz-Martin et al, 2000), web products and services (Iyer et al, 2002), customer brand preference (Lin, 2002), financial product and service (Yang, 2003), and supermarket retailing (Segal and Giacobbe, 1994). Unfortunately, higher education institutions have not received similar attention in the academic literature (Blasko and Saura, 2006).…”

Section: Journal Of Marketing For Higher Educationmentioning

confidence: 99%

Service Strategies for Higher Educational Institutions Based on Student Segmentation

Ghosh¹,

Javalgi²,

Whipple³

2008

Journal of Marketing for Higher Education

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Over the last decade, higher education institutions in the U.S. have faced increased competition and expenditures coupled with declines in financial support. Furthermore, they often have been forced to cater to the needs of an increasingly diverse group of students and must design service strategies based on the unique needs of each group. This paper advocates the use of target marketing principles to effectively and efficiently allocate resources among the various groups. Student registration data from a large, urban, public university, which is routinely available at little cost, is used to identify five student segments. These segments include traditional students, non-traditional students, a sizable international student segment, a graduating segment, and a group of transferees. The unique needs of each segment are identified and appropriate service strategies are formulated for each segment. The diversity of the segments Amit K. Ghosh, is Associate Professor, BU 455, James J. Nance College 239 establish the utility of using target marketing principles for designing service strategies and the viability of using registration database for such a purpose.

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“…Trends in grocery retailing have stressed the strategic importance of market segmentation compared to mass marketing (Stanton 1999;Segal and Giacobbe 1994). A basis for segmentation, benefit segmentation provides greater strategic insights than the more traditional demographic and product segmentation (Cermak, File, and Prince 1994;Lesser 1986).…”

Section: Background and Propositionsmentioning

confidence: 99%

Determinants of Loyalty to Grocery Store Type

Brown

2004

Journal of Food Products Marketing

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Four benefit-evaluation dimensions are identified for grocery customers. They are: (1) Product Areas and Clean Store, (2) Prices, Variety of Products, and Quick Checkout, (3) Quality Service, and (4) Convenient Location. Key results are: (1) satisfaction with low prices, variety of offerings, and quick checkout is positively associated with firststore loyalty among supercenter shoppers and (2) satisfaction with service quality and convenient location is positively associated with first-time loyalty among traditional grocery chain shoppers. With the conclusion supercenters "own" in particular the price and wide product assortment positions, managerial recommendations are presented for traditional grocery chains, since service quality and convenient location are their strategic strengths.

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Market Segmentation and Competitive Analysis for Supermarket Retailing

Cited by 24 publications

References 24 publications

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Service Strategies for Higher Educational Institutions Based on Student Segmentation

Determinants of Loyalty to Grocery Store Type

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