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A conceptual model is used to clarify and augment prior research findings related to the effectiveness of current educational programs in meeting the needs of marketing research practitioners. The model identifies several areas of study that have been overlooked by researchers. The comprehensive framework presented here provides a strong theoretical model capable of identifying and explaining various relationships affecting the professional and educational training and development of marketing researchers. An empirical study was undertaken to investigate whether a difference exists between educators' perceptions of graduate students' needs in preparation for marketing research careers and the educational services typically provided by graduate programs in business. Results indicate that educators perceive a significant gap between their expectations and the services existing graduate programs in business provide.

Demonstrates the usefulness of combining retail market segmentation with competitive analysis as a very effective method to understand the dynamics of retail markets and to analyse strategic options for supermarket chains. Attempts to advance the market segmentation research by narrowing the gap between the academically oriented research on segmentation and the practical application of segmentation research. Applies the recommended methodology to a largescale investigation and discusses the empirical findings along with strategic implications for supermarket retail chain organizations.

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