Market Segmentation of an International Cultural-Historical Event in Italy

Formica, Sandro; Uysal, Muzaffer

doi:10.1177/004728759803600402

Cited by 290 publications

(181 citation statements)

References 31 publications

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“…For example, some studies based at country, classical, traditional Scottish, or jazz music festivals noted that the majority of festival-goers were over 35 (Formica & Uysal, 1998;McMorland & Mactaggart, 2007;Oakes, 2010;and Pegg & Patterson, 2010). Other studies of ethnic, folk, or multi-genre music festivals have shown the majority of attendees to be below 35 ( Blešić et al, 2013;Bowen & Daniels, 2005;and Gelder & Robinson, 2009).…”

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confidence: 99%

Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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This paper explores the extent to which music festival attendance is 'universally' motivated or determined by the Chinese cultural and socio-political context.A novel qualitative approach was employed comprising observation of social media conversations and 'chat room' interviews with members of a festival online community. Seven motivators were identified, some similar to those in Western studies but others more specific to festival-goers in mainland China.The culturally specific motivators were identified as 'spiritual escape' and 'spiritual pursuit' and the universal motivators as 'togetherness', 'love of the music', 'novel experience', 'music sharing', and 'educational enrichment'. This paper focuses on the two culturally embedded motivators only.The implications of the study are that, although, growing, there are still very few music festivals featuring 'pop' or 'western' style music and these few are relatively new to Chinese people. Their attendance at them is, therefore, motivated differently to attendees at similar festivals in western countries. These motivating factors are mediated by the particular social, political and cultural factors at work in this complex country. The findings indicate that although many of the motivational factors for attending a music festival appear to be universal there are clearly factors which are culturally bound and therefore unique to the cultural context. These differences appear to be created by the social constraints, rapidly changing economy and the many contradictions inherent in modern mainland China. These conditions create a greater contrast between everyday life in mainland China and the liminal hedonistic space provided by the Festival. Further research is needed to validate theses initial findings within China and to explore how rock music festival motivations differ in other non-western cultures.

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confidence: 99%

Music festival motivation in China: free the mind

Wood

2014

Leisure Studies

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“…This typology could be used based on the many factors such as the tourist demographic variables , the characteristics of the tourist destination (Locker, 1992), behavioral factors (Formica et al, 1998), and traveling motives , (Cha, 1995). The typology of tourists based on the traveling motives could help the tourism planners and policy makers to identify and satisfy each market the segment needs and wants successfully.…”

Section: 1tourism Market Segmentationmentioning

confidence: 99%

Traveling Motive and Its Application in Tourism Market Segmentation: Evidences from Isfahan

Ranjbarian¹,

Ghafari²,

Oshrie³

2017

JTHM

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The present study tried to identify and analyze the travel motives of the domestic tourists who had visited Isfahan. The statistical population of the study consists of the domestic tourists who visited Isfahan in the first season of 2014. A total of 1000 tourists were selected randomly as sample members. In order to collect the data, a self-administrated questionnaire with 40 items was used. Exploratory factor analysis, one sample Ttest, and the test of the goodness of fit are the statistical methods used for analyzing the data and identifying the travel motives among the domestic tourists. The study identified eight motives for traveling to Isfahan. These include cultural-historical motives, visiting relatives and friends, shopping, family attendance, leisure, low-cost travel, visiting urban attraction, and security motives. Although strict scientific criteria were adhered to throughout the research, it clearly has its limitations. This study, like all empirical research work, has certain limitations which affect the evaluation and generalization of the results. As it is mentioned before the tourist motives for visiting a specific destination depends on the destination features, cultural values as perceived by the tourists which may change over the course of time. Therefore, itis advisable to replicate this research in other settings and compare the results. There are few studies that segment the service markets.

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“…Getz (1993) and Formica and Uysal (1998) showed that the economic gains from festivals can be substantial because festivals provide interesting activities and spending venues for both local people and tourists. Research of the local population attitudes was conducted on the territory of the municipalities of Sombor and Apatin that belong to the administrative district of the western Ba~ka.…”

Section: Literature Reviewmentioning

confidence: 99%

Cultural events as part of cultural tourism development. Case study: Sombor and Apatin (Serbia)

Blešić¹,

Pivac²,

Đorđević³

et al. 2014

AGS

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Festivals and special events play a significant role in communities' lives because they provide important activities and spending outlets for both locals and visitors, and enhance the tourist image of local communities and their social cohesion. Backgrounds and contents of events are various, but the most attractive ones are those devoted to gastronomy or those that cherish tradition, customs, folklore and handicrafts. The municipalities of Sombor and Apatin are multiethnic regions with authentic folklore and food out of which numerous events of economic and entertainment content emerged. The authors of this study recognized the most significant ten. The research is aimed at determining the attitudes of the local population with regard to the organization, realization and economic importance of cultural events.

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Market Segmentation of an International Cultural-Historical Event in Italy

Cited by 290 publications

References 31 publications

Music festival motivation in China: free the mind

Music festival motivation in China: free the mind

Traveling Motive and Its Application in Tourism Market Segmentation: Evidences from Isfahan

Cultural events as part of cultural tourism development. Case study: Sombor and Apatin (Serbia)

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