Today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. This paper aims to examine the relation between store image, perceived quality, customer satisfaction, and re-purchase intention in Iranian department stores. This is a descriptive survey study. The statistical population of the research is composed of customers of the three major chain department stores in Iran. The sample size estimated to be 1227. Data gathering instrument was a self administered questionnaire and structural equation modeling (SEM) is used for the data analysis.
Findings indicate that in Iranian department stores perceived quality affects store image, customer satisfaction, and re-purchase intention. Also customer satisfaction affects repurchase intention. Moreover, the store brand image affects customer satisfaction. 

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Purpose Religious and peculiar beliefs are two of the factors affecting consumer behavior and may differentially affect individuals and societies. Therefore, this study aims to investigate them from the study of Iranian customers’ behavior. Design/methodology/approach These beliefs are sensitive issues, hence, to investigate them, the grounded theory method through 15 in-depth interviews was applied. Findings The results indicated that evil-eye effect, as a peculiar belief, affected the behavior of luxury cars’ consumers in the Iranian society while religion had no such effect on the consumers’ behavior, in spite of religious notions about luxury. Furthermore, the findings revealed that consumers may legitimize their inconsistent behaviors through a variety of tactics such as different interpretations of religious notions or dissembling their superstitious beliefs. Originality/value The present study will contribute to the literature on religion and customer behavior through taking advantage of the application of a qualitative research design. Besides, the originality of the study might be in the application of various tactics by the customers to legitimize their behaviors inconsistent with religion.

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As the rapid growth of the World Wide Web, electronic commerce has become a new way for businesses on online markets. Du to its facilities, many people are willing to shop online. Although business-to-consumer e-commerce has created new businesses opportunities, questions about consumer shopping motivations toward online shopping versus conventional shopping continue to persist. The purpose of this study is to investigate factors which affect online purchase intention. In this regard, providing a conceptual framework, the effect of some factors including subjective norms, behavioral control, attitude, friends role (social influence) and perceived credibility on online purchase intention are investigated. This is a descriptivesurvival study. Data collection is cross-field due to using questionnaire as well as library resources. Statistical population includes Isfahan University's students. Using Cochran formula, sample volume is equal to 260 people. Descriptive and inferential statistics and structural equations are used to analyze data and test hypothesis. The results of the research suggest that all mentioned factors, i.e. subjective norms, behavioral control, attitude, social influence, and credibility affect online shopping directly. We hope that the findings of this research have potential benefits for online retailers, and all those looking to make more virtual sales, also it could reveal researchers in future research.