Market Segmentation of International Tourists Based on Motivation to Travel: A Case Study of Taiwan

Sung, Yung-Kun; Chang, Kuo‐Chien; Sung, Yuan-Feng

doi:10.1080/10941665.2015.1080175

Cited by 57 publications

(47 citation statements)

References 41 publications

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“…In addition, many of the existing segmentation studies using push and pull motives, combine these factors to identify homogeneous clusters using factor-cluster analysis (Sung, Chang, andSung 2016, Paker andVural 2016). By doing so, there is loss of vital information about the true nature of the segments within the market and the resulting clusters are "noisier" (Dolnicar, Grün and Leisch 2016) compared to clusters that are derived from analyzing push and pull variables separately.…”

Section: Segmenting Travel Motivationsmentioning

confidence: 99%

Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data

Khoo‐Lattimore

Prayag

Disegna

2018

Journal of Travel Research

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Section: Segmenting Travel Motivationsmentioning

confidence: 99%

Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data

Khoo‐Lattimore

Prayag

Disegna

2018

Journal of Travel Research

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“…Complementariamente, otros estudios identifican que la edad y el sexo son factores determinantes en la intención de realizar una visita a un lugar de destino, a causa de no haber hallado diferencias significativas en las dimensiones situación económica o nivel educativo (Sung, et al 2015). No obstante se reconoce que los atributos demográficos y socio-económicos por sí solos, no son suficientes para explicar los patrones de gasto turístico y la elección del lugar de destino (Luka, 2012).…”

Section: Revisión De La Literaturaunclassified

“…A pesar de que las variables explicativas económicas desempeñan un papel importante en la decisión de viaje, diversos estudios han ampliado sus modelos para incluir variables no económicas de corte cualitativo que influyen en la elección de un destino en particular (Sung, et al, 2015). Estas variables incluyen experiencias previas, promociones de marketing, cercanía, variedad y calidad de productos y servicios turísticos, impacto del clima, inestabilidad política, entre otros (Prebensen, et al, 2010).…”

Section: Revisión De La Literaturaunclassified

Nivel de Satisfacción e Intención de Repetir la Visita Turística. El Caso del Cantón Playas, en Ecuador

et al. 2018

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* Autor a quien debe ser dirigida la correspondencia.Recibido Mar. 14, 2017; Aceptado May. 16, 2017; Versión final Jul. 5, 2017, Publicado Feb. 2018 Resumen La presente investigación estudia la relación entre los diversos atributos que explican la satisfacción percibida por el turista y su influencia en la intención de repetir la visita turística al Cantón Playas, Ecuador. En el estudio se consideran algunas características socio-demográficas de los encuestados tales como estado civil, edad, ingreso mensual, ciudad de origen y el hecho de viajar solo o acompañado. Se aplicó una encuesta a una muestra final de 556 turistas en dos instancias de feriados locales. Se utilizó un análisis de regresión logística binaria como herramienta para determinar la probabilidad de repetir la visita turística. Los principales resultados del modelo evidenciaron que las variables socio-demográficas nivel de educación, ciudad de origen y viajar acompañado, así como atributos relacionados a la variedad de la oferta turística, precio, clima y los canales de distribución son estadísticamente significativos. En otras palabras, aquellos que respondieron positivamente a los cuatro atributos, tienen un alto grado de estudio, viven en zonas aledañas y viajan acompañados y tienen mayores probabilidades de repetir la visita al cantón Playas. Palabras clave: satisfacción turística; repetición de visita; regresión logística binaria; atributos turísticos. Level of Satisfaction and Intention of Repeating the Touristic Visit. The Case of Canton Playas, in Ecuador AbstractThis work studies the relationship between various attributes that may explain the perceived satisfaction of tourists and their influence on the intention of repeating the visit to the Cantón Playas, Ecuador. The study considers some socio-demographic characteristics of the respondents such as marital status, age, monthly income, city of origin and whether they travel alone or accompanied. A survey was applied to a final sample of 556 tourists in two periods of local holidays. A binary logistic regression analysis was used as a tool to determine the likelihood of repeating the visit. The main results of the model showed that the sociodemographic variables level of education, city of origin and accompanied traveling, as well as attributes related to the variety of the touristic offer, price, climate and distribution channels are statistically significant. In other words, those who responded positively to the four attributes have a high level of education, live in surrounding areas and travel accompanied, are more likely to repeat the visit to Playas.

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“…Fodness (1994) mentions that motivation is the driving force behind all behaviour, while Crompton and McKay (1997) also indicate that motives are the starting points that launch decision processes. It is, however, important to note that motivation differs from person to person and can be greatly influenced by the type and nature of a destination (Sung, Chang & Sung 2016;Iversen, Hem & Mehmetoglu 2016). Applying a segmentation technique aimed at identifying market segments provides several advantages, including: (1) effectively determining market niches based on similarities, (2) classifying groups of tourists, (3) establishing theories related to tourist groups and (4) testing whether the tourist groups are present in the market (Cross, Belich & Rudelius 2015;Dibb & Simkin 2016;Kotler et al 2015;Mazanec 2015).…”

Section: Market Segmentationmentioning

confidence: 99%

Segmenting the Latin American travel market to South Africa

Kruger

Snyman

2017

Acta Commercii

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Orientation and motive of research: Tourism growth to South Africa is in decline resulting in an emphasis shift to identify new markets to offset the slowdown in tourism growth. Purpose of research: This study identified viable target markets within the Latin America tourist market using market segmentation based on motivations to travel to South Africa. Results and findings: Four viable segments were identified that should be catered for and, based on the distinct characteristics of each market, marketing strategies are proposed. Practical implications: This study makes a valuable contribution to the current tourism literature by expanding current knowledge of the profile and motives of a, to date, relatively unknown tourist market.

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Market Segmentation of International Tourists Based on Motivation to Travel: A Case Study of Taiwan

Cited by 57 publications

References 41 publications

Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data

Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data

Nivel de Satisfacción e Intención de Repetir la Visita Turística. El Caso del Cantón Playas, en Ecuador

Segmenting the Latin American travel market to South Africa

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