Marketing and advertising practices of Turkish entrepreneurs in transition economies: Evidence from Georgia

Kaynak, Erdener; Apil, Ali Riza; Yalcin, Serkan

doi:10.1007/s10843-009-0036-z

Cited by 3 publications

(2 citation statements)

References 33 publications

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“…However, there is evidence that even firms that internationalize in geographically close markets undertake efforts to locally adapt their products and marketing strategies (Kaynak et al, 2009). The relationship between rapid internationalization and performance is not extensively investigated in this region, but one study of Czech firms (Musteen et al, 2010) reveals that an extensive reliance on networking activities actually hinders the performance of firm's first international venture, a surprising result considering the often cited importance of networks for firms in transition economies.…”

Section: Central and Eastern Europe (Cee) And Central Asiamentioning

confidence: 99%

International entrepreneurship research in emerging economies: A critical review and research agenda

Kiss

Danis

Çavuşgil

2012

Journal of Business Venturing

471

336

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Section: Central and Eastern Europe (Cee) And Central Asiamentioning

confidence: 99%

International entrepreneurship research in emerging economies: A critical review and research agenda

Kiss

Danis

Çavuşgil

2012

Journal of Business Venturing

471

336

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“…However, entrepreneurship research is not restricted to small start-up firms but is also applicable to corporate ventures by established firms (Pinchott and Pellman 1999). An entrepreneurial firm thus engages in product-market innovations, undertakes somewhat risky ventures, and initiates proactive innovations to gain competitive edge (Kaynak et al 2009). Similarly, the well-studied concept of corporate entrepreneurship refers to the development of new business ideas and opportunities within corporations (Miller 1983).…”

mentioning

confidence: 99%

Entrepreneurial SCM competence and performance of manufacturing SMEs

Hsu

Tan

Laosirihongthong

et al. 2011

International Journal of Production Research

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This study reviewed the literature and interviewed managers to discover the dimensions of a new construct called the entrepreneurial supply chain management competence of small and medium-sized enterprises. We measured entrepreneurial SCM competence in terms of five first-order constructs: innovation orientation, proactiveness orientation, risk-taking characteristics, relational capital, and coordination capability. We further proposed that this competence affects SMEs' performance directly and indirectly via the firm's SCM strategies. A set of survey data collected from automotive OEM suppliers in five ASEAN countries was used to test the research model. Results show that the five constructs are important dimensions of entrepreneurial SCM competence, and that they affect performance indirectly. Our findings provide valuable insights about the enablers of an SME's SCM practices and their effects on firm performance.

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Entrepreneurial Competencies, Innovation Enablers and Sustainable Competitive Advantage Among Micro Firms Across Cultures: A Comparative Study of Canada and Malaysia

Tehseen,

Yee,

Haider

et al. 2024

J. Ind. Intg. Mgmt.

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Recent research on start-up businesses has drawn attention to the central importance of sustainable competitive advantage (SCA) by accelerating the continuous development of entrepreneurial competencies (EC) through bridging the mediating and moderating peer relationships for entrepreneurial success. Such peer relationships among innovation enablers (IE), government support (GS) and competitive intelligence awareness (CIA) are vital in connecting EC to achieve SCA. However, prior studies scantily emphasized the causal linkages between two different contexts, particularly Canada and Malaysia. This study unpacks the black box of peer relationships contributing to EC and sustainable growth. We espoused a deductive approach with a quantitative methodology using SPSS AMOS version 22 for measurements to address the gaps in the entrepreneurship literature. The dataset comprises 750 respondents from micro-sized wholesale, retail and service firms with 1–3 employees, evenly split between Malaysia and Canada. The empirical sample results show that for Canadian entrepreneurs, the direct effect of EC has a positive and significant influence on SCA, but is negatively and significantly associated in the Malaysian context. Moreover, the CIA had a positive and significant moderating effect on the relationship between EC and IE in both Canadian and Malaysian samples. However, the CIA moderating effect on the relationship between EC and SCA is only positive and significant in the Canadian sample and insignificant in the Malaysian context. Lastly, the moderating effect of GS on the relationship between EC and SCA is positive and significant in the Canadian sample and insignificant in the Malaysian sample. These findings also offer practical clarity to the puzzle of how some EC can become the cornerstone of these firms’ sustainable growth by adopting IE in conjunction with CIA and GS.

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Marketing and advertising practices of Turkish entrepreneurs in transition economies: Evidence from Georgia

Abstract: Marketing and advertising, Entrepreneurship, Consumer behavior, Transition economies, Republic of Georgia, Turkish entrepreneurs,

Cited by 3 publications

References 33 publications

International entrepreneurship research in emerging economies: A critical review and research agenda

International entrepreneurship research in emerging economies: A critical review and research agenda

Entrepreneurial SCM competence and performance of manufacturing SMEs

Entrepreneurial Competencies, Innovation Enablers and Sustainable Competitive Advantage Among Micro Firms Across Cultures: A Comparative Study of Canada and Malaysia

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