Marketing and Management in Higher Education: the Relationship between the Quality of Online Programmes and Student’s Satisfaction

Abstract

Presently online courses have been a big agenda in educational institutes apart from their academic hours and to engage students more in their studies apart from their involvement in academic hours. The purpose of this study is how the online program quality can be improved from both a business point of view as well as for the understanding of student's expectations from an online program irrespective of one's interest. In this study, researchers tried to analyze the relationship among various factors involved leading to student satisfaction which become the source of successful online programs. This study applied SEM on smart PLS to analyze a survey of 100 respondents and found that Online program quality Perception is the multifaceted dimension, and it also involves quality instructors who also seen as a significant construct. Based on the literature review and discussions presented the theoretical framework for online learning program course quality was developed. Findings indicate that high student satisfaction is relatively associated with the user-friendly interface, which eases the students to further continue with the course. Along with these quality instructors also contribute much to student satisfaction. Content of course, although assumed to be essential along with the online discussion on forums it was found not significant, which is a surprise and unexpected finding. Based on calculations and modeling estimates, the model is in the best fit. The results show in the form of external loadings of every construct, which is given below explains the variance of respective latent constructs. It was also found that factors are contributing to perceived online program effectiveness which are Course Content, Online Assignments, Interaction with Peers, Quality Instructors, and User Interface respectively. Keywords: the online program, student satisfaction, MOOCS, program effectiveness, quality instructors, higher education.

Measuring Parents’ Perceptions About Adolescents’ Interactive Online Learning: A Case of the Vocational Enlightenment Education Online Program in a Middle School

“…Parents' Perceived Content Quality (PPCQ) VEEOP content quality is multidimensional and involves high standards of content (Nazneen et al, 2020), including but not limited to the selection of project topics and focus and the depth and difficulty of project expansion. Based on the literature, this study focuses on testing.…”

Illegal activities of financial intermediaries: A burden of trust crisis

“…The following action of the free parameters estimate entails iterative procedures that ensure minimization of the margin obtained as subtraction of the model implied covariance matrix from the sample covariance matrix. In many empirical studies, the method of generalized least squares, weighted least squares and maximum likelihood have been applied for structural equation models parameters estimation (Alnsour, 2018, Hu et al, 2019, Victor et al, 2019, Indartono et al, 2019, Nazneen et al, 2020. However, the chosen parameter estimation method is not crucial since it produced estimates convergence to the same numerical values in case correctly specified theoretical model and multivariate normal observed variables.…”

Digitalization of Adult Education in the Context of Human Capital Development

“…In the past few years, studies have appeared that are devoted to the current aspects of digitalization of education and the development of human capital, in particular in the context of the development of modern information technologies and the impact of the COVID-19 pandemic [1,9,10,11,12,16,18,20,21,22,24,25,26]. However, the issue of adult education as a factor affecting human capital is undervalued and needs further study and justification.…”