Marketing at the Interface: Not ‘What’ but ‘How’

Carson, David; Gilmore, Audrey

doi:10.1080/10696679.2000.11501863

Cited by 159 publications

(173 citation statements)

References 7 publications

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“…Accumulating empirical research has provided considerable evidence that organizational politics among others breeds negative perception of equity, diminish organizational commitment and eventually necessitates turnover intentions or turnover (see Ferris et al, 2002 andRosen, Chang, Johnson andLevy, 2009). Moreover, the current received wisdom is that turnover intentions or turnover should be reduced or avoided by organizations since it is more costly to replace an employee than to retain one (Carson & Gilmore, 2000). In view of that, research interests on the effects of organizational politics on turnover intentions are quite substantial and growing (Andrews et al, 2003).…”

Section: Introductionmentioning

confidence: 99%

The influence of employees’ perceptions of organizational politics on turnover intentions in Zimbabwe’s SME sector

Chinomona

2013

SAJBM

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Despite increasing awareness of the importance of managing the negative effects of organizational politics at the workplace, research on consequences relating to employees' perceptions of the same in small and medium enterprises (SMEs) in Africa has received little attention. Therefore, using data from 250 SMEs in Zimbabwe, this study examines the effects of employees' perceptions of organizational politics on turnover intentions and the mediating influence of employees' perceptions of equity and organizational commitment. All the posited six hypotheses were supported by the sample data. Managerial implications of the findings are discussed and limitations and future research directions are indicated.

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Section: Introductionmentioning

confidence: 99%

The influence of employees’ perceptions of organizational politics on turnover intentions in Zimbabwe’s SME sector

Chinomona

2013

SAJBM

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“…Entrepreneurial marketing (Morris, Schindehutte, & LaForge, 2002) is an innovative marketing method that has been described as the interface of marketing and entrepreneurship (Carson & Gilmore, 2000;Gilmore, 2011;Jones, Suoranta, & Rowley, 2013a) or as a marketing method for small-and medium-sized companies 'This article is © Emerald Group Publishing and permission has been granted for this version to appear here (please insert the web address here). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.'…”

Section: Literature Reviewmentioning

confidence: 99%

Bricolage in the marketing efforts of a social enterprise

Kannampuzha

Suoranta

2016

JRME

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Structured AbstractPurpose -The article aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise.Methodology -The authors have used an in-depth case study of collaboration between a Finnish university and an Indian social enterprise as the methodology for our research in which the data were collected over a period of two years. The data involve semi-structured interviews, field notes and student reports.Findings -The authors propose bricolage as a method of marketing ingenuity in resource-constrained social enterprises. Network bricolage and entrepreneurship education bricolage were identified as two mechanisms adopted to address resource constraints in the early stage of the development of a social enterprise.Research limitations/ implications -Network bricolage is a type of bricolage in which an entrepreneur utilizes existing personal and professional networks as a resource at hand. Whereas networking and resource leveraging imply that the founders of an organization pursue resources from previously unknown people, network bricolage involves already known contacts of the entrepreneur. Further studies need to be conducted to test the applicability of network bricolage among a variety of small and medium-sized enterprises and start-ups. Bricolage could be explored in more detail as an alternative to resource leveraging to understand the marketing activities of social businesses in their initial stages.Practical implications -Another type of bricolage that the authors observed was entrepreneurship education bricolage. A combination of students, business mentors and university resources such as faculty members was utilized as an ingenuity mechanism to develop creative solutions for a shortage of marketing resources.Originality/value -The theoretical framework of entrepreneurial bricolage is applied in the context of the marketing of a social enterprise.

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“…These two approaches provide insights into the difficulties faced by many small place-based firms. The first approach employs experiential learning and is common practice within small firms (Carson and Gilmore, 2000). Basically, successful behaviors are repeated and unsuccessful behaviors discarded.…”

Section: The Process Of Changementioning

confidence: 99%

Contemplating Knudsen’s Baseline: Where Small is not so Beautiful

Jones

2005

Journal of Small Business & Entrepreneurship

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ABSTRACT. Does the Internet's World Wide Web (the web) represent an opportunity or threat to the small firms of the world? In line with recent calls for entrepreneurship research to adopt a more evolutionary approach, this article considers the context, process, and possible outcomes of small place-based firms operating in a webimpacted environment. Despite initial optimism that the web would provide a level-playing field for firms of all sizes, little evidence exists to support such a notion. When the learning abilities deemed necessary to exploit the web are considered, it would seem that only the most entrepreneurial of small firms would likely adapt to webimpacted environments. It is concluded that the present rate of web-based change represents a unique and valuable research opportunity for entrepreneurship researchers.SOMMAIRE. Le Web représente-t-il une opportunité ou bien une menace pour les petites entreprises du monde entier? Faisant suite à de récentes demandes pour que la recherche en entrepreneuriat adopte une démarche plus évolutionnaire, le présent article considère le contexte, le processus et les résultats possibles de petites entreprises locales opérant dans un environnement affecté par le Web. Malgré un optimisme de départ qui croyait que le Web fournirait aux entreprises de toutes tailles un champ d'action illimité, il faut se rendre à l'évidence qu'il n'en est rien. Quand on considère les aptitudes à apprendre qui sont nécessaires pour exploiter le Web, il semblerait que seules les petites entreprises les plus entrepreneuriales sont susceptibles de s'adapter aux environnements touchés par le Web. On en conclut que le rythme actuel de changement basé sur le Web représente une opportunité de recherche unique et précieuse pour les chercheurs en entrepreneuriat.

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Marketing at the Interface: Not ‘What’ but ‘How’

Cited by 159 publications

References 7 publications

The influence of employees’ perceptions of organizational politics on turnover intentions in Zimbabwe’s SME sector

The influence of employees’ perceptions of organizational politics on turnover intentions in Zimbabwe’s SME sector

Bricolage in the marketing efforts of a social enterprise

Contemplating Knudsen’s Baseline: Where Small is not so Beautiful

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