Marketing Component in the Development of the Budget of Enterprises

Strategic Directions of Marketing Activities of Agricultural Organizations

“…The budget is an effective means of planning and controlling the company's income and expenses, at the same time it ensures the compliance of expenses with income to prevent a shortage of financial resources or their diversion from circulation. Since the marketing component is the basis for drawing up the company's budget, it became necessary to investigate its influence on the formation of indicators of the consolidated budget of the company [166].…”

“…To improve financial results from the sale of products, we propose to implement the marketing budget in the system of enterprise budgets in the proposed sequence of stages of its implementation, which will ensure the receipt of a reasonable amount of funds that the business entity can allocate for conducting marketing activities, operational information about the nature and causes of deviations, give the ability to control them and make decisions about regulatory measures. Thus, the introduction of harmoniously interrelated marketing sub-budgets into the budgeting system of economic entities will make it possible to achieve an increase in the level of efficiency in the management of product sales costs, and it will become a reliable information basis for managing financial and economic activities of the enterprise [166].…”