Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic

Abstract

Digitalization is a process of moving a business model that was originally used manually toward digital. While digital marketing or digital marketing is a form of business promoting and marketing a brand or brands using digital media such as the internet. The purpose of this study was to find out the use of digital marketing in post-pandemic Pamekasan Regency SMEs. This research method uses descriptive quantitative analysis with data collection techniques using a questionnaire. Respondents in this study were Pamekasan Regency MSMEs engaged in the food and beverage sector with a total sample of 45 MSMEs. The data analysis process uses editing, coding, tabulation, and data analysis.

Post-Pandemic Digital Business Strategy in Bana Juo Restaurant Tangerang, Indonesia

“…The best marketing strategy based on the results of the SWOT analysis is maximizing the use of social media as a marketing tool [5]. It is required for some related associations to do training or alter the perspective of MSMEs actors in order for them to be able to keep up with technologically advanced marketing developments [6]. The Ministry of Cooperatives and Small and Medium Enterprises reports that 19% of MSMEs have been onboarded into the digital ecosystem, or 12 million MSMEs, higher than 2020's 13% or 8 million MSMEs [7].…”

“…Micro, Small and Medium Enterprises (MSMEs) in Indonesia has a strongly important role which have a big influence on the national economy. One of Indonesia's ministries, Ministry of Cooperatives and SMEs, released that the total number of MSMEs in Indonesia currently reaches 64.2 million with total contributions to GDP of 61% or IDR 8,6 trillion. This number has grown steadily over the past five years.…”