Marketing Education in Turkey

Eser, Zelıha; Birkan, İbrahim

doi:10.1300/j066v16n02_05

Cited by 5 publications

(4 citation statements)

References 33 publications

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“…When service qualities of public and foundation universities are compared, it is seen that service quality perceptions of students in foundation universities are higher than those of students in public universities; in other words, service quality perception of foundation university students are higher. This result is also supported by previous study [25].…”

Section: Discussionsupporting

confidence: 92%

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The Service Quality of Public and Foundation (Private) Universities in Turkey from the Perspectives of Turkish and International Students

Kökalan¹,

Yumuşak²,

Gürleyen³

2022

TEM Journal

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The aim of this article is to compare the service quality expectations and perceptions of the students attending public and foundation universities in Turkey. In this research, quantitative analysis was used. This research was conducted with 875 students using the convenience-sampling method. In this research, SERVQUAL Scale, which is frequently used in measuring service quality in the world, was adapted and used for universities. According to the results of this study, it has been found that service quality expectations of the students attending the universities in Turkey are high, but the universities cannot fully meet these expectations. It has been seen that the international students compared to Turkish students have lower expectations. It has been also found that foundation universities meet the service quality expectations of their students more than the public universities. Some studies determine the service quality of universities in Turkey. But none of these studies have investigated the service quality of universities from the perspective of Turkish and international students.

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Section: Discussionsupporting

confidence: 92%

“…Results revealed that the foundation (private) universities provide better quality of service than public universities. Especially in "Tangibles" dimension, the foundation (private) universities were in a much better position [25].…”

Section: Service Quality In Higher Educationmentioning

confidence: 99%

The Service Quality of Public and Foundation (Private) Universities in Turkey from the Perspectives of Turkish and International Students

Kökalan¹,

Yumuşak²,

Gürleyen³

2022

TEM Journal

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“…This has increased the demand for a Western-type marketing education in China, where Western approaches exert social influences by challenging traditional assumptions of educational institutions and business and economic functions. Similarly, Eser and Birkan (2005) highlight the significance of dramatic economic development and globalization practices in Turkey and show how student perceptions on quality of marketing education have changed in state and private universities. This study will reveal the longitudinal status of the marketing academia in Turkey, which is a developing country.…”

mentioning

confidence: 98%

“…Accordingly, the state of marketing academia in marketing education has been an important and salient issue in the marketing literature. During the last three decades, the marketing education research has primarily focused on marketing education in a globalized world (Lazer, 1991), improving marketing education with chairperson, faculty, dean and alumni perspectives (Hair, 1990;Ferrell, 1995;Mason, 1990;Schmidt, 1991), and marketing academia in different contexts (Alon & Lu, 2004;Eser & Birkan, 2005;Peterson, 1991). Besides, how to adapt marketing education in the emerging market countries (Clarke & Flaherty, 2003) has become an issue.…”

mentioning

confidence: 99%

A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

Erdoğan¹,

Doğan²,

İşlek³

2021

Yuksekogretim Derg

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This article compares the findings of two surveys of the Turkish marketing academia undertaken in 2007 and in 2016. As a follow up replicating Erdogan and Uzkurt's study (2007), this 2016 study aims to reveal the current status and problems of the marketing academia in Turkey as an emerging country, by adding a longitudinal dimension. The same questionnaire was used for both surveys carried out. The data collection procedure included both an online survey and a drop-and-collect survey, with the participation of faculty members with all types of academic titles working in the Turkish marketing academia. 108 and 132 usable questionnaires were collected in 2007 and 2016, respectively. The research findings indicate that the problems experienced have remained fairly similar in almost all dimensions, while the publication performance has increased during this period. The findings about research and teaching interests indicate that marketing academics primarily concentrate on such fields as consumer behavior, marketing research and marketing strategy. The teaching and research interests have also differed depending on global trends and changes in tenure standards in the Turkish marketing academia. Another key finding regarding the issues of the field, with vital implications for marketing education, is the perceived gap between marketing theory and practice. The fundamental issue related to education is cited as the decreasing student proficiency in Turkey.

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International students’ service quality evaluations towards Turkish universities

Bozbay

Baghirov

Zhang

et al. 2020

QAE

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Purpose This paper aims to investigate international students’ perception and satisfaction towards Turkish universities’ service quality. Design/methodology/approach This paper used modified version of SERVQUAL questionnaire for education purpose to collect data. Data were collected from 168 international students studying in public and private universities in Turkey. Findings Based on findings of this study, there is negative gap between perception and expectation for all 35 items in questionnaire among international students. Practical implications This study adds on educational service quality literature in developing country, specifically in Turkey. Additionally, decision-makers, institutions, etc. can use findings of this study to overcome the dissatisfactions and difficulties faced by international students in Turkey. Originality/value This study fulfills identified need to study international students’ perception and satisfaction towards Turkish universities.

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Marketing Education in Turkey

Cited by 5 publications

References 33 publications

The Service Quality of Public and Foundation (Private) Universities in Turkey from the Perspectives of Turkish and International Students

The Service Quality of Public and Foundation (Private) Universities in Turkey from the Perspectives of Turkish and International Students

A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

International students’ service quality evaluations towards Turkish universities

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