Marketing Efficiency Of Organic Rice In Lampung Province

Abstract

The problems that often occur in marketing organic rice is marketing channels have not been efficient. The purpose in this research was to identify the marketing channels of organic rice and analyze marketing efficiency of organic rice in Lampung Province. The location of the study was conducted purposive in organic rice producing districts, namely Pringsewu and South Lampung Regency. The research method uses descriptive methods. Data analysis uses qualitative and quantitative analysis (marketing margin and farmer’s share). Total respondents were 20 producer farmers, farmer groups, 2 village collecting traders, and 1 retailer. The results showed that there were 3 types of marketing channels, namely channel I (farmers - traders - consumers), channel II (farmers - farmer groups - retail - consumers), and channel III (farmers - tengkulak - consumers). In terms of the economics of marketing channels organic rice II is more efficient than marketing channels I and III. The market channel II has the highest farmer’s share value of 80.95% with the lowest margin of IDR.4,000 per kg.

Production and marketing of semi organic rice in Bantul Regency Special Region of Yogyakarta

“…There are more semi-organic rice marketing channels in Bantul Regency than in Lampung, with solely three channels [11] and Sragen Regency, with four channels [12]. Most semi-organic rice farmers in Bantul Regency marketed their products to three marketing institutions: rice millers, collecting traders, and collector merchants, although some farmers sold them directly to consumers.…”

“…Semiorganic rice collector traders incur small marketing costs and take relatively low profits. Farmer's share of semi-organic rice in Bantul Regency is greater than farmer's share of rice in the traditional market of Ciamis Regency, West Java, which was 67.5% [17] but lower than the highest farmer's share in Lampung [11]. Marketing is considered efficient, if it meets two conditions: able to deliver agricultural products from farmers as producers to consumers at the lowest possible cost, and able to hold a fair distribution of the total price paid by final consumers to all parties involved in the production and marketing process of these products [34].…”

Studi Pola Distribusi dan Margin Pemasaran pada Beras Kemasan Best Seller di Kota Pekanbaru, Riau, Indonesia

“…Responden terpilih sebanyak 20 pedagang secara purposive dengan kriteria responden tersebut mewakili lembaga pemasaran tertentu dan berada di wilayah penelitian. Metode sampling lain dalam penentuan responden pelaku pemasaran yang digunakan pada penelitian analisis distribusi beras adalah snowball sampling dan tracking (Adam et al, 2017) (Arbi et al, 2018)dan proportional random sampling (Affandi & Handayani, 2020). Sebaran pelaku pemasaran yang menjadi responden penelitian disajikan pada tabel 1.…”

“…Pada rantai pemasaran 3 rantai di daerah penghasil beras (Petani-pedagang pengumpul-konsumen akhir), pedagang pengumpul banyak melakukan fungsi pemasaran seperti pengemasan dalam aneka ukuran, pemberian merek, penyimpanan dan pengangkutan sehingga menciptakan nilai tambah dan peningkatan harga jual. Dengan demikian, margin pemasaran dan keuntungan di tingkat pedagang pengumpul daerah penghasil beras adalah paling besar (Affandi & Handayani, 2020).…”

Financial Feasibility of Cattle Breeding Partnership in South Lampung Regency

“…It is a highly strategic step to support national food independence, increase national and increase household income (Asmara, Yeti, & Lubis, 2015). Business feasibility analysis is a useful input that examines the financial aspects comprehensively (Affandi & Handayani, 2020;Handayani, 2016). It can be used as a basis for determining investors to make more objective investment decisions for the sustainability of cattle breeding.…”