Marketing Environment and Marketing Mix: The Basic Factors in Increasing Sales Performance (Survey on Agribusiness Small and Medium Enterprises)

Abstract

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The Relationship Between Entrepreneurial Spirits and Entrepreneurial Value in Improving Business Self-Reliance: A Proposed Model

“…The empirical data shows that there are many problems faced by Indonesian SMEs, including weak organizations, difficult marketing, small business capital, low entrepreneurship, lack of attention to the environment and poor service (Yusi & Idris, 2016). SME's downturn is inseparable from the dependence on government, entrepreneurial behavior without being based on the ability to manage business, and regulation in the SMEs sector seen as not be able to encourage the creation of dynamic and innovative SMEs management.…”

“…Lack of knowledge improves the production quality, production result, work productivity, and marketing techniques. Education is an important factor to change economic backwardness and generate the ability and motivation to move forward, so it is important to increase the entrepreneur knowledge and skills (Yusi & Idris, 2018).…”