2022
DOI: 10.31186/jagrisep.21.2.255-270
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Marketing Functions and Farmer’s Share of Oil Palm Fresh Fruit Bunch of Self-Support Farmers in Banyuasin Regency South Sumatra

Abstract: The marketing oil palm FFB is a process of the commodity flow accompanied by a transfer of ownership rights, creation of time utility, place utility, and form utility undertaken by marketing institutions that implement one or more marketing functions.  Selling of oil palm FFB by the farmers involve village middlemen, and wholesaler. This type of marketing implementation seems to have an influence on FFB price at farmer’s gate.  The results showed that marketing functions conducted by all marketing institutions… Show more

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Cited by 6 publications
(5 citation statements)
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“…Based on Table 2, it is explained that the Farmer's Share in marketing channel I (farmers-collectorsfactories) is 86.36%. It is accordance with study by (Sarkum et al, 2020) that farmer share in Labuhan Batu Regency, North Sumatra is 62%, study by (Lifianthi et al, 2022) shows that farmer's share in Banyuasin South Sumatera is 61,11 % and study by (Hasanuddin, 2021) show that farmer's share in Tomo District, Mamuju is 59,79%.…”
Section: Farmer's Sharesupporting
confidence: 86%
“…Based on Table 2, it is explained that the Farmer's Share in marketing channel I (farmers-collectorsfactories) is 86.36%. It is accordance with study by (Sarkum et al, 2020) that farmer share in Labuhan Batu Regency, North Sumatra is 62%, study by (Lifianthi et al, 2022) shows that farmer's share in Banyuasin South Sumatera is 61,11 % and study by (Hasanuddin, 2021) show that farmer's share in Tomo District, Mamuju is 59,79%.…”
Section: Farmer's Sharesupporting
confidence: 86%
“…Marketing margin is also often referred to as price or a collection of services from marketing activities (Nasution et al, 2021). The concept of marketing margin indicates the added value from productive activities that occur after the commodity leaves the level of farmers, goes through primary producers, and is received by the end consumers (Lifianthi et al, 2022). Source: Primary data processed, 2022…”
Section: Marketing Margin Analysismentioning
confidence: 99%
“…Based on research conducted by Lifianthi et al (2022), there are 2 channels of marketing of farmers' Fresh Fruit Bunches (FFB). self-help in Bagan Sinembah District, Regency Rokan Downstream.…”
Section: Introductionmentioning
confidence: 99%