Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

Salehudin, Imam; Luthfi, Bagus Adi

doi:10.21002/amj.v3i1.2013

Cited by 15 publications

(14 citation statements)

References 14 publications

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“…Scholars, aware of the need, have performed studies on the customer behaviors relevant to the activities of the interest-free finance. In general, these studies have relied on the premises of PBT ( Alam, S. S., Janor, H., Zanariah, Wel, C. A. C., & Ahsan, M. N. 2012;Aziz, & Afaq, 2018;Bizri, Jardali, & Bizri, 2018;Bonne, K., Vermeir, I., Bergeaud-Blackler, F., & Verbeke, W. 2007;Echchabi, Abdelghani and Azouzi, 2015;Husin, & Rahman, 2016;Kashif, Zarkada, & Turasamy, 2017;(Alam et al, 2012;Aziz & Afaq, 2018;Bizri et al, 2018;Echchabi, Abdelghani and Azouzi, 2015;Husin, & Rahman, 2016;Kashif et al, 2017;Othman, N., Mohamad, A. M., Ismail, N., & Al Shami, A. M. 2018;Salehudin, & Luthfi, 2013;Zinser, 2015). Additionally, some other studies focusing on halal food also rely on this approach to test the customer behaviors (Bonne et al 2007;Salehudin, & Luthfi, 2013).…”

Section: öZmentioning

confidence: 99%

A Research on Consumer Behavior Towards Interestfree Financing with Special Reference to Planned Behavior Theory: An Empirical Analysis

Uçar¹

2020

JEPR

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This study seeks to empirically analyze the validity of consumer tendency/ behavior towards the interest-free financing models with reference to the planned behavior theory (PBT). Additionally, the research further tests the validity of the hypotheses on the consumer tendencies towards interest-free financing via PBT in Turkey and other predominantly Muslim countries. To this end, the main variables of the theory, attitude, subjective norm, and perceived behavioral control, have been redefined through certain factors spelled out in the literature. Subsequently, they have been analyzed through the Cronbach Alpha test in the relevant parts of the survey done with the participation of 235 persons. The study concludes that the attitude variable, redefined through the factors of desire for a fair financial system and cost advantage, determines the consumer behavior towards interest-free financial models. Additionally, it has also been observed that the avoidance from interest, one of the factors that define the subjective norm variable, underscores the consumer behavior towards these financial methods. However, the chi-square test results suggest that the subjective norm and perceived behavioral control variables do not provide consistent outcomes. Also, it can be said that the work is original due to a special reference to PBT in the sample of Turkey, even though it is similar to interest-free finance studies made with PBT.

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Section: öZmentioning

confidence: 99%

A Research on Consumer Behavior Towards Interestfree Financing with Special Reference to Planned Behavior Theory: An Empirical Analysis

Uçar¹

2020

JEPR

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“…Penelitian tersebut dilakukan dengan menggunakan sudut pandang Teori Perilaku Terencana dengan studi di Malaysia, studi serupa juga dilakukan di Indonesia terkait dengan upaya pemasaran menggunakan labelisasi halal terhadap minat beli konsumen. Hasil penelitian yang cukup menarik adalah pencarian informasi terkait produk yang tidak berlabel halal tidak memberikan pengaruh signifikan terhadap minat beli, salah satunya dikarenakan penduduk Muslim di Indonesia adalah mayoritas maka diduga menyebabkan persepsi masyarakat secara umum bahwa kebanyakan makanan adalah halal sehingga tidak adanya label halal tidak langsung mendorong kegagalan pembelian (Salehudin & Luthfi, 2011), hasil serupa juga diperoleh pada produk roti dan kue yang dipersepsikan halal meski tidak diberi label (Yuliati, et al, 2017).…”

Section: Pendahuluanunclassified

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Sugandi¹,

Aprilia²

2020

LISKI

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Abstrak. Berlakunya UU Jaminan Produk Halal pada tahun 2019 kemarin serta tumbuh pesatnya pasar konsumen Muslim menjadi dorongan bagi dunia usaha untuk memberikan jaminan atas kehalalan produk dan jasa mereka. Penelitian ini merupakan studi eksplanatif untuk mengetahui Pengaruh Pencantuman Label Halal Terhadap Minat Beli Konsumen Produk Elektronik. Adapun lokus dari penelitian dilakukan di kota Bandung dengan objek penelitian pada konsumen produk kulkas Sharp, sebagai produk kulkas pertama di Indonesia yang tersertifikasi halal. Responden sebanyak 100 orang yaitu konsumen yang akan membeli kulkas merek Sharp di Kota Bandung dengan pengambilan data menggunakan teknik aksidental. Berdasarkan hasil penelitian besaran pengaruh variabel labelisasi halal (X) terhadap minat beli (Y) sebesar 50,9%. Model regresi dihasilkan persamaan sebagai berikut Y = 1,233 + 0,638 X. Hasil uji hipotesis menunjukan bahwa pencantuman label halal pada kulkas merek Sharp memiliki pengaruh yang positif terhadap minat beli, hal tersebut dibuktikan dengan t-hitung (10.079) lebih besar dari t-tabel (1,984), hasil ini menunjukkan bahwa pencantuman label halal memiliki pengaruh terhadap minat beli sehingga menjadi bahan pertimbangan bagi para pelaku usaha sebagai nilai tambah bagi konsumen.

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“…There are two types of traditional financing and Islamic financing. As a halal food producer, Islamic finance should be chosen in such a way that Halal includes all aspects of life (Salehudin, 2011). Ishak and Man (2011) discussed the integration between Halal and Islamic finance on the Qur'an and Sunnah.…”

Section: Relationship Between Halal Literacy and Islamic Financial Literacymentioning

confidence: 99%

“…Geleneksel finansman ve İslami finansmanın iki çeşidi vardır. Helal gıda üreticisi olarak İslami finans, Helal'in hayatın tüm yönlerini içerdiği şekilde seçilmelidir(Salehudin, 2011). İshak ve Man (2011), Kur'an ve Sünneti üzerine Helal ve İslami finans arasındaki bütünleşme üzerine tartışmışlardır.…”

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Relationship Between Islamic Financial Literacy and Halal Literacy

Altuntaş¹

2019

imj

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İslami Finansal Okuryazarlık ve Helal Okuryazarlık İlişkisiÖz İslami finansal okuryazarlık, kapsayıcılığı artırmak için önemli bir araç olarak kabul edilmiştir. Ancak bugüne kadar, İslami finansal okuryazarlık için gerekli yapılar, her ne kadar literatürde böyle bir girişimde bulunulmuş olsa da, yeterince incelenmemiştir. Bu nedenle, İslami finansal okuryazarlık ve onun belirleyicileri için yapıları geliştirmek amaçlamaktadır. İslami finans ile doğrudan ilişkili olan helal iş kavramı sadece helal malzemeler ve üretim ile ilgili değildir. Helal ürün üretimine odaklanmanın yanı sıra, doğru Helal işletmecileri, İslami finansman olarak adlandırılan Helal finansmanı benimsemeye de odaklanmalıdır. Ancak öncesinde, iş kullanıcıları arasında Helal ve İslami finansmanın farkındalık, bilgi ve beceri düzeylerinin değerlendirilmesi gerekir. Bu çalışma, Helal Okuryazarlık ve İslami Finansal Okuryazarlığın, İslami finansın benimsenmesine yönelik helal ticaret üreticilerinin davranışlarına bir köprü oluşturmayı amaçlamaktadır. Bu nedenle Helal Okuryazarlık ve İslami Finansal Okuryazarlık için ölçüm ve geçerlilik yaklaşımını önermekte; özellikle Helal Okuryazarlık ve İslami Finansal Okuryazarlık için ölçüm maddelerinin önerilmesinde yeni teorik bilgilere katkıda bulunmaya çalışılmıştır. Bu çalışmanın, politika yapıcılığın tüketiciler arasında, özellikle de Helal ürün üreticisinin bakış açısından okuryazarlık düzeyini anlamalarına yardımcı olması beklenmektedir. Ayrıca bu makale, İslami finansal okuryazarlık düzeyini değerlendirmek için doğrulanmış bir yapı sunarak, topluluğun ve araştırmacıların İslami finansal okuryazarlık alanındaki bilgilerinin genişletmesini de sağlamaktadır.

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Marketing Impact of Halal Labeling toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

Cited by 15 publications

References 14 publications

A Research on Consumer Behavior Towards Interestfree Financing with Special Reference to Planned Behavior Theory: An Empirical Analysis

A Research on Consumer Behavior Towards Interestfree Financing with Special Reference to Planned Behavior Theory: An Empirical Analysis

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Relationship Between Islamic Financial Literacy and Halal Literacy

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