DOI: 10.31274/etd-20210609-114
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Marketing in extended reality, a qualitative exploration of how people recall the details of advertisements and what factors drive individual willingness to act across interaction technologies.

Abstract: The student author, whose presentation of the scholarship herein was approved by the program of study committee, is solely responsible for the content of this thesis. The Graduate College will ensure this thesis is globally accessible and will not permit alterations after a degree is conferred.

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