Marketing information system and risk reduction in managing a company on foreign markets

Limański, Andrzej; Popławska, Żanna; Drabik, Ireneusz

doi:10.12775/eip.2018.004

Cited by 6 publications

(4 citation statements)

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“…np. : Maison, Maliszewski, 2002;Bogunia-Borowska, 2004;Limański, Drabik, 2007). O pożytkach z wykorzystania społecznych ekoreklam jako materiału w glottodydaktyce polonistycznej piszę w innym tekście (Wacławek, 2023).…”

Section: Dlaczego Reklama?unclassified

Edukacja humanistyczna V4 dla klimatu. Rozpoznania – dobre praktyki – rekomendacje / The V4 Humanities Education for the Climate. Diagnoses – Best Practices – Recommendations

2023

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The publication is the result of cooperation between researchers and teachers from Poland, the Czech Republic, Slovakia, and Hungary as part of the project titled “The V4 Humanities Education for the Climate. Diagnoses – Best Practices – Recommendations” (VF 22020071) coordinated by the Interdisciplinary Center for Research on Humanistic Education at the University of Silesia in Katowice. The publication aims to present the issues of climate change and the idea of reformulating the tasks of contemporary humanities in the V4 countries and the world. The chapters address the issues related to the interdisciplinary perspective in academic and school environmental education and present a wide range of its implementation: from the theory of ecodidactics at both university and school level, through educational research, teaching concepts, eco-transformations in education, new methodologies, to examples of good practice (in the form of lesson plans, eco-activity or presentations of implemented projects).

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Section: Dlaczego Reklama?unclassified

Edukacja humanistyczna V4 dla klimatu. Rozpoznania – dobre praktyki – rekomendacje / The V4 Humanities Education for the Climate. Diagnoses – Best Practices – Recommendations

2023

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“…No contexto do controle exercido com referência ao marketing, para Limański et al, (2018), a informação serve como uma ferramenta para melhorar o desempenho, fazendo comparações entre as referidas ações, seus resultados e atividades dos concorrentes. Por isso, atualmente os profissionais devem entender, segundo Amaral (2011, p.96), que "a informação é a matéria-prima para geração de conhecimento e ambos são ativos intangíveis de relevância estratégica na evolução da sociedade".…”

Section: Informaçãounclassified

Informação – um Produto Insubstituível na Estratégia de Marketing: Estudo de Caso Empresa E-Commerce

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Franco

2022

J. Perspect. Manag.

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Este artigo objetiva analisar de que forma uma empresa de e-commerce, localizada em Curitiba-PR, coletam dados e como os transforma em informações úteis para construção da estratégia de marketing. O estudo tem cunho qualitativo, por meio de uma revisão bibliográfica de artigos sem corte temporal, estudo de caso único por meio de entrevista semiestruturada, com a finalidade de descrever um evento contemporâneo específico. Como resultado do estudo, foi constatado que a principal fonte de dados internos são os históricos de vendas. Por outro lado, como fontes externas, a empresa monitora informações de sítios de internet de empresas concorrentes. Após transformarem esses dados em informações, a empresa realiza seu planejamento e define sua estratégia de marketing, direcionando os anúncios e suas promoções, reduzindo os custos da operação e maximizando os resultados.

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“…The translation of the term nonprofit as a not-for-profit is standard in the literature. Nowadays, this understanding of nonprofit organizations is widely criticized because it erroneously indicates that they cannot generate profit (Limański et al, 2007). Here it should be emphasized that nonprofit organizations can make a profit and should be managed like other organizations, i.e., efficiently.…”

Section: The Place Of Hospitals From Praxeology To Organizational Typ...mentioning

confidence: 99%

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2022

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The potential of selected registration modules of the integrated IT environment in the practical building of financial monitoring of the enterprise …………………………………………………………... 19.Beata MAJECKA -Behavioural aspects of the use of telemedicine systems in healthcare entities ………………………………………………………………….. 20.Adrianna MASTALERZ-KODZIS -Alternative investments -measuring risk and investment efficiency …………………………………………………………….. 21.Piotr MAŚLOCH -The concept of using artificial intelligence in the process of building a marketing communication strategy (avatar model) …………………….. 22.Aneta MICHALAK, Michał ZOCHOREK -The analysis of selected incentives in the Polish mining from the perspective of different employee groups …………….. Aneta MICHALAK, Michał ZOCHOREK -The relationships between managers and the people answering to them as an incentive system component based on the example of a mining company ………………………………………………… 24. Monika MIŚKIEWICZ-NAWROCKA -The impact of the Covid-19 pandemic on the financial condition of large enterprises in Poland ……………………………... 25. Anna MULARCZYK -Analysis of the development of renewable energy sources in Poland ……………………………………………………………………………… 26. Tomasz NAWROCKI -Issues of intellectual capital evaluation in an enterprise in relation to the method basing on the difference between its market and book value ... 27. Tomasz NITKIEWICZ, Piotr PACHURA -Conditions of introducing circular business models into craft breweries -LCA approach ……………………………….. 28. Marian OLIŃSKI -Diversification of revenue as a contemporary challenge in the activities of public benefit organizations ………………………………………. 29. Magdalena RACZYŃSKA, Krzysztof KRUKOWSKI -Information and communication technology and the implementation of business process management in public organizations in Poland ………………………………………. 30. Katarzyna ROZPONDEK -The significance of the smart city concept for creators of Big Data solutions …………………………………………………………………. 31. Joanna RYDAROWSKA-KURZBAUER -Contribution of selected factors to the creation of regional and national economic growth. Example of Poland in years 2000-2020 ……………………………………………………………………. 32. Dariusz SOBOTKIEWICZ -Decentralization in multi-entity organizations as a contemporary challenge for parent company ……………………………………. 33. Anna SVITANA, Jan SWITANA, Roman SWITANA -Outsourcing management concept as a distinct legal construction ……………………………………………….. 34. Izabela SZTANGRET -Contemporary challenges facing companies. "Occupational burningout" in the concept of sustainable development ……………… 35. Danuta SZWAJCA -Customer service in the digital reality. Challenges for contemporary companies …………………………………………………………. 36. Monika SZYMURA -Patent and other intellectual property in a company: challenges and opportunities ………………………………………………………….. 37. Mateusz TRZECIAK -Research issues in programme management: a systematic review of literature ……………………………………………………………………. 38. Natalia WCISŁO, Mateusz GUZE, Ireneusz J. JÓŹWIAK -Artificial intelligence models supporting economical decisions compared to traditional decision...

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Marketing information system and risk reduction in managing a company on foreign markets

Cited by 6 publications

References 4 publications

Edukacja humanistyczna V4 dla klimatu. Rozpoznania – dobre praktyki – rekomendacje / The V4 Humanities Education for the Climate. Diagnoses – Best Practices – Recommendations

Edukacja humanistyczna V4 dla klimatu. Rozpoznania – dobre praktyki – rekomendacje / The V4 Humanities Education for the Climate. Diagnoses – Best Practices – Recommendations

Informação – um Produto Insubstituível na Estratégia de Marketing: Estudo de Caso Empresa E-Commerce

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