Marketing landscapes: The use of landscape values in advertisements of development projects

Property advertising and the representational production of suburbia: “Functional suburbs” and “lifestyle suburbs” in Auckland

“…The essential purpose of advertising is to increase demand for goods and services (Maruani & Amit‐Cohen, ). As a form of communication, advertising reflects dominant cultural values and the preferences of target audiences (Maruani & Amit‐Cohen, , p. 93), models certain lifestyles (Kriese & Scholz, ) and constructs meanings of specific spaces (Perkins, ).…”

“…The essential purpose of advertising is to increase demand for goods and services (Maruani & Amit‐Cohen, ). As a form of communication, advertising reflects dominant cultural values and the preferences of target audiences (Maruani & Amit‐Cohen, , p. 93), models certain lifestyles (Kriese & Scholz, ) and constructs meanings of specific spaces (Perkins, ). Through property advertising specifically, marketers play on dominant cultural values and narratives to stimulate demand for property and increase the desirability of specific spaces, as well as legitimating certain forms of development (Collins & Kearns, , p. 2921).…”

“…Through an appeal to nature and the natural environment, suburban environments are represented as spaces for “a healthy retreat, as a place for children to grow, and as a symbol or mark of status” (Perkins et al, , p. 2063). Similarly, Maruani and Amit‐Cohen (, p. 95) argue, in the context of real‐estate advertising in Israel, that visions of a “vast agricultural landscape” construct “the promise of fantasy and peacefulness, freshness and pastoral nature”. In both NZ (Collins & Kearns, ) and Australia (Gillon & Gibbs, ) specifically, nature has been highlighted as a significant feature of coastal real‐estate advertising.…”

From landscape resources to landscape commons: focussing on the non-utility values of landscape

“…Taking into account that landscape conflicts often end in deadlock leading to the breakdown of negotiations, this article aims to go beyond a resource-based approach to the landscape and questions the very conceptualization of landscape value. The primary contribution of this article consists in demonstrating the limits and even risks inherent in an exclusively resource-based approach to the landscape, which is primarily based on the concept of a use value or utility value (Maruani and Amit-Cohen 2013). The same objective is adopted by many studies that attempt to integrate symbolic, aesthetic or identity values into landscape appraisals, thereby demonstrating a practical need to go beyond a use-based approach to landscapes (Nohl 2001;Stephenson 2008;Beza 2010;Klein et al 2015).…”

Linguistics landscape: A cross culture perspective

“…Thus, one of the definitions of linguistic landscape, under which the abovementioned scholars assume linguistic objects that mark public spaces with tokens, includes "any written sign found outside private homes, from road signs to names of streets, shops, and schools. The study of linguistic landscapes focuses on analyzing these items according to the language utilized, their relative saliency, syntactic or semantic aspects (Palang et al, 2011;Maruani & Amit-Cohen, 2013). These language facts which landmark the public space are social facts that, as such, relate to more general social phenomena".…”