Marketing Materials Made Easy: A Practical Approach to Design and Distribution

Wainwright, Amy

doi:10.1080/15228959.2015.1095670

Cited by 1 publication

(1 citation statement)

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“…Canva has impacted many areas of marketing, including practical approaches to design and distribution within the public service space (Wainwright, 2015). Despite brief mentions of Canva as part of a broader digital approach (Gala et al ., 2022; Spanjaard et al ., 2022), little has been written about embedding Canva into marketing subjects and centralising the tool as part of subject and assessment design.…”

Section: Embedding Canva In Classroom Learningmentioning

confidence: 99%

Embedding Canva into the marketing classroom: a dialogic and social learning approach to classroom innovation

Hinchcliff

Mehmet

2023

HESWBL

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PurposeThe purpose of this paper is to introduce a conceptual framework as a six-stage guided implementation for educators to embed Canva (an online design tool) into their marketing subjects to encourage super-skills of the 21st century including stronger collaboration, creativity, critical thinking and communication which in turn increases a student's work readiness.Design/methodology/approachThe framework is designed from sociocultural and experiential approaches of learning and teaching. It is based on dialogic and social learning theories and guided by the 21st century skills, experience, student interactions and reflections.FindingsBased on the initial staff and student reflections and the author's extensive teaching experience, the implementation of Canva into marketing subjects suggests students are increasing their creativity, design, collaborative and critical thinking skills due to the unique features of the tool. This is suggestive that the implementation process developed through the conceptual framework of embedding Canva supported not only the students’ learning experience but allowed for a more immersive experience for teaching staff as well.Originality/valueThis paper provides a pedagogical and theoretically supported rationalisation for a staged approach to embed Canva into a classroom to assist educators in fostering students’ critical thinking skills, communication, collaboration whilst encouraging higher quality and creativity of assessments. This paper may have a continued flow on effect to student's work readiness by equipping them with a needed marketing tool in their career pursuits.

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Section: Embedding Canva In Classroom Learningmentioning

confidence: 99%