Marketing Mechanisms Used for Summer Food Service Programs

Olson, Eric D.; Arendt, Susan W.; Fitzpatrick, Eileen; Hauser, Sonya Irish; Rainville, Alice Jo; Rice, Beth; Lewis, Kristi

doi:10.1080/10495142.2019.1589632

Cited by 9 publications

(7 citation statements)

References 34 publications

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“…The customer journey is the actual process which represents the formation of customer experience and facilitates the understanding of how customer goals, expectation and behaviours evolve over time (Olson et al, 2019;Sultan, 2018). The concept of customer journeys is especially useful for companies that are trying to match their services with customer expectations.…”

Section: Service Satisfaction Failure and Recoverymentioning

confidence: 99%

Going on a journey: A review of the customer journey literature

Tueanrat

Alamanos

Papagiannidis

2021

Journal of Business Research

178

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Section: Service Satisfaction Failure and Recoverymentioning

confidence: 99%

Going on a journey: A review of the customer journey literature

Tueanrat

Alamanos

Papagiannidis

2021

Journal of Business Research

178

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“…As the metaverse matures and potentially transitions into a fully immersive mixed and augmented reality ecosystem, widely adopted by businesses and consumers, the metaverse could offer a transformation opportunity for brands and marketers to strengthen their relationships with consumers by delivering new levels of customer interaction and engagement (McKechnie et al, 2011; Shen et al, 2021). Retailers are seen as likely to need to re‐evaluate their consumer personas and customer journeys to better represent the interaction possibilities within mixed virtual and physical environments (Olson et al, 2019; Sultan, 2018).…”

Section: Introductionmentioning

confidence: 99%

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Dwivedi

Hughes

Wang

et al. 2022

Psychology and Marketing

399

130

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The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketingfocused discourse on the key challenges and transformative opportunities for marketers. Drawing on insights from expert contributors, this study examines the marketing implications of the hypothetical widespread adoption of the metaverse.We identify new research directions and propose a new framework offering valuable contributions for academia, practice, and policy makers. Our future research agenda culminates in a checklist for researchers which clarifies how the metaverse can be beneficial to digital marketing and advertising, branding, services, value creation, and consumer wellbeing.

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“…They illustrate the stages of the decision-making process, influencing factors, and broad variable relationships. Due to the wide range of elements, these models are labeled the "grand models" of consumer behavior (Erasmus et al, 2001;Kassarjian, 1982) and can be traced back to the '60s (Herhausen et al, 2019;Olson et al, 2020). The pioneer models of Nicosia (1966), Engel et al (1968), andSheth (1969) are the three main consumer-decision models in this category.…”

Section: Classical Consumer Buying Behavior Modelsmentioning

confidence: 99%