Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business

Sari, Rora Puspita

doi:10.15408/etk.v16i1.3950

Cited by 8 publications

(6 citation statements)

References 10 publications

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“…Product quality can increase consumer confidence in the company and encourage interest in buying products for consumers. In terms of products, companies must be more active in updating product information (Sari, 2017). Servicescape from the results of this study has a positive and significant influence on consumer purchasing decisions.…”

Section: O2mentioning

confidence: 85%

Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis

2021

EJBM

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MSMe (Micro, Small, and Medium Enterprises) become a vessel proven quite productive in reducing unemployments. This labor-intensive business does not require specific prerequisites i.e. education level, employee expertise with relatively-low business capital requirement, and simple technology uses. This sector holds crucial roles in the improvement of gross domestic product (GDP) for Indonesian economy. This study aimed to identify, analyze, and describe the growth of MSMe in Malang City. As an explorative study with descriptivequalitative approach using SWOT analysis tool, this study found-based on SWOT analysis developed into IFAS-EFAS matrices, TOWS matrix, and SWOT Cartesian Diagram-the most suitable strategy is the S-T Strategy located on the quadrant IV of the diagram. This is a strategy that employs strength factors to overcome threat factors. Therefore, the strategy implementation is through improvements of MSMe's products in order to compete with products in other places by continuously innovating unique product advantages.

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Section: O2mentioning

confidence: 85%

Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis

2021

EJBM

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“…Product quality can increase consumer confidence in the company and encourage interest in buying products for consumers. In terms of product, the company shall be more active in updating product information (Sari, 2017).…”

Section: Resultsmentioning

confidence: 99%

Competitive Strategy Analysis to Increase Consumer Purchasing Decisions on Minimarket Business

Soegoto

Karamoy

2020

Etikonomi

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The growth of the minimarket business in Indonesia is high-speed and exciting. As a result, the competition is very tight. This study aims to analyze the effect of product quality, price discounts, and servicescape on a consumer purchasing decision. This research uses associative descriptive methods and multiple linear regression analysis techniques. The research sample is to minimarket consumers in the cities of Manado, Tomohon, and Bitung. These results indicate that for consumers, the three variables are the main elements considered when shopping at the minimarket. The right management strategy will improve consumers' decision to buy products, thereby increasing profits and maintaining business sustainability. Management should always have attention to product quality by combining the right price discounts and servicescape to increase purchases, high profits, and superiority in competition.JEL Classification: M21, M31How to Cite:Soegoto, A. S., & Karamoy, H. (2020). Competitive Strategy Analysis to Increase Consumer Purchasing Decisions on Minimarket Business. Etikonomi: Jurnal Ekonomi, 19(1), 119 – 130. https://doi.org/10.15408/etk.v19i1.14337.

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“…Marketing mix may reinforce satisfaction level of consumers (Thabit & Raewf, 2018). The implementation of marketing mix could be done both online and offline, since combining both method may encourage selling achievement target of any organisations (Sari, 2017).…”

Section: Development and Marketing Strategymentioning

confidence: 99%

Financial Feasibility Analysis of Chocolate Spread with Coconut Ingredients as Agroindustrial Product

Savitri

Herlina

Novijanto

2021

JLB

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Chocolate spread is a type of paste which is mostly spread on breads and pastries. This research was conducted by calculating financial feasibility of chocolate spread with addition of coconut flour and coconut sugar produced by Yayasan Suren untuk Indonesia. The aim of this research is to observe the financial feasibility of chocolate spread with addition of coconut flour and coconut sugar in order to obtain its development strategy on production management and marketing. The results showed BEP value of 16659,4; PBP (year) value of 1,9; NPV value of 20389635,9; IRR value of 1526% and B/C ratio of 1,05. Therefore, based on financial feasibility analysis, this business is feasible to execute. Furthermore, based on sensitivity analysis using four scenarios, this business is not feasible to execute while undergoes increasing of price of raw material as big as 4% and decreasing of selling price as big as 3%. Based on those scenario, NPV value of this business was Rp -194.353.160,28 (<0); followed by value of IRR, Net B/C, payback period and BEP were 10,94%; 1,00; 7,88 and 155.020,62 respectively.

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Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business

Cited by 8 publications

References 10 publications

Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis

Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis

Competitive Strategy Analysis to Increase Consumer Purchasing Decisions on Minimarket Business

Financial Feasibility Analysis of Chocolate Spread with Coconut Ingredients as Agroindustrial Product

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