Marketing, Operational, and Human Capital Planning: Repair Service Business in Indonesia, "Fix and Clean"

Supriyono, Mr.; Parluhutan, Yohannes M.; Wicaksana, Trisula; Indradewa, Rhian; Pusaka, Semerdanta; Hamdi, Edi

doi:10.55248/gengpi.2022.3.6.50

Cited by 1 publication

(1 citation statement)

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“…Customers' trust in a brand can be obtained when a marketer creates and maintains a positive emotional relationship with the customers (Afriani et al, 2019). Operational plans are plans for short-term operational activities to support the long-term achievement goals in global planning and strategic planning (Supriyono et al, 2022). Still, talented human resources would balance the perfect operational and marketing plans (Dillah et al, 2022).…”

Section: Materials and Me Thodsmentioning

confidence: 99%

Implementation of Marketing, Operational, and Human Capital Strategies for the Development of PT Sangyo Jaya Abadi (Subsidiary of PT Kuroshio Jaya Abadi)

Zakiah¹,

Priyatmoko²,

Candra³

et al. 2022

IJRPR

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Research conducted by PT Sangyo Jaya Abadi (PT SJA) has short-term goals: (1) to maintain customers of PT Kuroshio Jaya Abadi and increase publicity by participating in events/exhibitions at least every two years which are participated by many companies engaged in the automotive industry and oil & gas and other industries (2) to prepare raw materials and manpower for parts production according to customer requests (3) to obtain human resources with high competence and integrity. The long-term goals are (1) to increase the utilization of the premise by studying the development of subsidiaries in the field of machining precision (2) to develop the manufacture of Mold & Dies (3) to create a corporate culture that refers to innovation, creativity and continuous learning. This research uses qualitative spradley to describe the cultural characteristics more deeply in a systematic way that will have an impact on decision making by PT Sangyo Jaya Abadi. Target options that can be considered by PT Sangyo Jaya Abadi, reach all customer holding companies (PT Kuroshio Jaya Abadi) and get a name in the customer; addition of CNC machines with more modern and latest technology (5-Axis CNC machining); make purchases of raw materials needed for the manufacture of parts & other tools in accordance with the maximum stock quantity and forecast demand; cooperate with technology providers to produce Mold & Dies; manpower planning on understanding the technology of each line of the company reached 75%; and training and development programs in manufacturing technology, conducted every 6 months, especially for modern CNC machines (5-Axis CNC machining).

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Section: Materials and Me Thodsmentioning

confidence: 99%