The purpose of this paper is to explain marketing strategies, operational strategies, and human capital strategies to achieve company goals. The marketing strategy used uses the 7P marketing mix (Product, price, promotion, place, people, process, physical evidence) to achieve market penetration and segmentation. Operational strategy on build and develop technology and applications, add branches and increase operational fleet. Providing regular training, development and awarding is a strategy applied in human capital to achieve company goals.

PT Hygeia Vulcan Indonesia, a trademark of Fix n Clean, is an application-based repair service company. Fix n Clean is here as a solution to the increasing need for repairs by offering repair services in one location (One Stop Service) based on fashion applications and household products. The strategy method uses the Value Proposition Canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and Lean Business Canvas Model. From external analysis, Fix n Clean has 5 opportunities and 4 threats. The analysis of the competitiveness of the Porter’s Five Forces industry is moderate. The results of the internal analysis of Fix n Clean have 7 resources and 3 capabilities. As a result of the IE matrix analysis, as a new company, Fix n Clean is in a position to grow and build. The main strategy chosen based on the QSPM stages is market penetration. Keywords: repair, One Stop Service, Porter's Generic Strategy, Lean Business Canvas Model.