Marketing positioning of countries in the field of innovations: questions and answers

Danko, Tamara; Kiselev, Vladimir M.; Chaikovskaya, L.A.; Smelov, Pavel; Gorokhova, Anna Evgenievna

doi:10.9770/jesi.2020.7.4(18)

Cited by 4 publications

(3 citation statements)

References 9 publications

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“…In a short time, it is necessary to justify the opportunities for strengthening geopolitical positions Russia in the global markets. The basis of such developments should be the innovative development of national Arctic territories [3,4].…”

Section: Introductionmentioning

confidence: 99%

Innovative development of the Arctic territories in the framework of ensuring national competitiveness

et al. 2023

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This study presents a comparative analysis of innovative development, advantages and threats of the Arctic zones belonging to Russia, Norway and Sweden by rating positioning using mathematical analysis methods. In order to determine the strengths and weaknesses of Russia among its Arctic competitors a comparative analysis was carried out using the index (coefficient) of innovative development of all these research subjects. The study also included the comparison of the parameters that make up its categories (enlarged group indicators) and subcategories (single indicators included in the categories). The results of the comparative analysis showed that for most of the studied indicators included in the subcategories (‘labor productivity’, ‘foundation of new enterprises’, ‘certification’, ‘high-tech production’, etc.), Russia lags far behind Norway and Sweden. Russia’s advantages lie in such subcategories as the development of innovative links between universities and the industrial sector in R&D, trade, diversification, and scope of market. Russia also successfully competes in such subcategories as business environment formation and creation of information and communication technologies. It was noted that these areas are promising for Russia and they should be given great attention to increase the competitiveness of Russia’s Arctic.

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Section: Introductionmentioning

confidence: 99%

Innovative development of the Arctic territories in the framework of ensuring national competitiveness

et al. 2023

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“…Supply chain risk management (SCRM) becomes increasingly more important as large and small companies seek to expand their global reach (Zavalko et al 2020). Enterprises entering new markets both in terms of segments (environmentally friendly products) and the way logistics processes are organized (environmentally friendly logistics mechanisms) often need to form new relationships with suppliers, interact with government agencies, and adapt to local laws and culture (Danko et al 2020;Lyshchikova et al 2019). The resulting complexity of the supply chain can mask a wide range of financial, environmental, regulatory, and legal risks.…”

Section: Introductionmentioning

confidence: 99%

Supply Chain Management and Risk Management in an Environment of Stochastic Uncertainty (Retail)

Lochan

Rozanova

Bezpalov

et al. 2021

Risks

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In the context of stochastic uncertainty and the increasing complexity of logistics processes in the retail sector, managers face a problem in obtaining accurate forecasts for the dynamics of changes in key business performance indicators. The purpose of the present work is to assess the impact of risk events and unstable conditions on the level of quality of supply chain services and economic indicators of the retail trade network. Using the anyLogistix software tool, a simulation model was constructed that allows assessing operational risks and their impact on key indicators of the supply chain using the bullwhip effect. Besides, a statistical model of the impact of the ripple effect in the event of failures caused by the occurrence of a man-made risk event and the shutdown of production of one of the suppliers on the financial, customer, and operational performance indicators of the supply chain of grocery retail. The results obtained show that the main factors of changes in the supply chain are operational risks associated with fluctuations in demand and order execution time by the distribution center. With a sufficiently high level of occurrence, their impact on productivity and quality of service is low because they can be eliminated in a short time. The simulation results show that the most tangible risks for the food retail supply chain are supply chain failures, whose consequences require significant coordinating efforts and longer recovery times, as well as additional investments. For example, events, such as a fire in one distribution center and the shutdown of production for 1 week of one of the suppliers of dairy products will lead to the loss of USD 181.75 million by the grocery retailer, which is 3% of the expected revenue. We believe that risk management in supply chains is becoming increasingly complex, and to make effective managerial decisions, it is necessary to constantly improve the tools that combine analytical and optimization methods, as well as simulation modeling.

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“…Its effectiveness is high and other experts (Kádeková & Holienčinová, 2018, Bulanda & Vavrečka, 2019, Bulanda, Koprda & Kurimská, 2020 mention that in the near future, this form of advertising will dominate (Světlík, 2017;Stoian, Polozova, Didenko, Storozhenko & Moskvichova, 2018;Darsono, Susana, Prihantono & Kasim, 2019;Yunus, Susilo, Riyadi, Indrasari & Putranto, 2019;Pavlovaite & Griesiene 2019). A new trend that is beginning to be used in politics is online marketing (Winter, Litvinova, Babaskin, Babaskina, & Savinova, 2019;Lysytsia, Martynenko, Prytychenko, Gron & Us, 2019;Ajina, 2019;Danko, Kiselev, Chaykovskaya, Smelov, Sekerin, & Gorokhova, 2020).…”

Section: Introductionmentioning

confidence: 99%

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

Lincényi¹,

Čársky²

2021

IRD

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The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among other things, the research showed that most of the interviewed Slovaks are actively interested in political advertising in the election campaign. Research has shown that the most effective political advertising is in the audiovisual and online media and, conversely, the least effective in the print media, pre-election leaflets and billboards.

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Marketing positioning of countries in the field of innovations: questions and answers

Cited by 4 publications

References 9 publications

Innovative development of the Arctic territories in the framework of ensuring national competitiveness

Innovative development of the Arctic territories in the framework of ensuring national competitiveness

Supply Chain Management and Risk Management in an Environment of Stochastic Uncertainty (Retail)

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

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