This article addresses the issues of the marketing positioning of countries in the field of innovations. To date, the level of development and dynamism of the innovation sphere form the basis for the country's sustainable economic growth. The concept of "innovation" is closely related to the concepts of "novation", "invention", and "discovery", which are the products of creativity. The paper examines some of the basic marketing characteristics of such countries as Japan, China, South Korea, India, and Russia. The authors hypothesize and prove that if a country chooses to focus on education and high technologies in its development, it can ensure high development of the national information and communication technologies. They also selected and evaluated the indicators of innovative development for these countries. Based on the correlation-regression analysis, the initial hypothesis was confirmed.

The use of communication codes for efficiency communication programming (infogramming) is an innovative approach to soft support for management decisions. This approach was proposed by Richard H. Thaler and named Nudge. However, the author of this approach did not offer efficiency tools for the practical application of this innovation in supporting solutions. We offer an author's tool for the practical implementation of Nudgeinfographic, so to speak-information programming of decision makers to transform decisions from the irrational field of the mind to the rational one through communication codes of a visual nature. The practitioners require communication code to form such communications. They are certainly different for divers target environment. Their identification requires complex marketing research. Recently, a scientific and methodological discussion has been held on the relevance of the results obtained through sociological surveys as a method of marketing research. In our opinion these discussions lead to a fair conclusion about the low relevance of the results of opinion polls due to a number of factors affecting this parameter. The most convincing explanations about the traps that the researchers introduce the method of opinion polls are reflected in the work of recognized authorities in marketing research. An alternative to the methodology of the opinion poll is the in-depth interview method, which assumes, in contrast to the method of opinion polls, a qualitative study that answers the questions of "how", "in what way", etc. At the same time, qualitative research has its own traps, consisting in a small number of respondents. As a rule, this number is about 3-6 people. For this reason, many researchers do not consider the results of such studies to be practically valuable. In this regard, the authors of this article face the task of proposing a hybrid method that is quantitative in terms of the number of respondents and qualitative in terms of avoiding the traps of social surveys. The authors confirm the practical value of the proposed hybrid method by comparing the results of quantitative and qualitative research methods of the same target environment. The metaphor extraction methodology proposed by Gerald Zaltman (ZMET) was used in order to escape the traps of quantitative research methods.

This research analyzes the issues of the positioning of Russia in relation to four countries selected for the study: Germany, Spain, Portugal and Greece. Using the Prosperity/Innovation Index developed by the Legatum Institute, which is formed under the influence of various factors, and the economic-mathematical apparatus and statistical methods, a forecast model has been built that can be used with a sufficient degree of reliability to assess the dynamics of development in the future.

Wine and tourism are considered interrelated factors of regional winemaking and viticulture. Currently, due to the large supply of imported wines in the Russian retail trade, traditional Crimean wines have lost mass demand for the national consumer. The study object of the present article is the process of uncovering unique cultural and historical context through a game format using modern information technologies, namely, virtual reality and augmented reality. The study subject of the study is a set of participants in the Crimean viticulture and winemaking, namely, winegrowers, winemakers, tourism and logistics companies, hospitality enterprises, tourists, and vacationers at Russian resorts that are part of wine-growing regions or are located in reasonable proximity from a logistical viewpoint. The research subject is the relationship of these participants with the research object. The problem of low demand for traditional Russian wines in the national consumer market is solved through the employment of information and communication technologies, which are a kind of information technology.

Sudden geospatial phenomena, whether natural or technocratic, regional, or global, including pandemics, confront industrial enterprises, including those in the chemical and technological complexes, with a new kind of uncertainty, creating new risks when making operational and strategic management decisions. These risks often have devastating consequences for economic and social agents caught in these geodynamic phenomena. Amongst the many kinds of dangers, the most economically and socially destructive are changes in consumer demand as related to quantitative, qualitative, and temporal parameters. These shockwaves can have dire effects, including the non-functionality of existing logistical systems, unrestrained costs, a terrifying level of unemployment, etc. In these dramatic scenarios, sector management must develop new strategies to deal with changes in the national economy, ensuring their ability to overcome factors that may otherwise destroy the existing socioeconomic parameters. To minimize these negative phenomena, it is necessary to develop a geographic information system (GIS), the elements of which entail dynamic information about all emerging risks, including the ability to ensure complete safety for all personnel, partners and suppliers, relations with government bodies and the public, and optimal use of financial resources. To build such an anti-crisis system, it is advisable to offer a scientific response to these challenges and many other problems associated with the operation of enterprises in such emergencies.