Marketing Positions of Kremenchuk Industrial Center in International Markets

Kratt, Oleh; Pochtovyuk, Andryi; Trunina, Iryna; Pryakhina, Kateryna

doi:10.1051/shsconf/20196701006

Cited by 3 publications

(3 citation statements)

References 3 publications

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“…This is understood as the totality of all the possibilities, means, sources that exist and can be mobilized and used to achieve a specific goal. Therefore, regions operate on the basis of the efficiency of economic entities operating in their territory (Kratt, Pochtovyuk, Trunina, & Pryakhina, 2019).…”

Section: Indicators For Assessing the Resource Potentialmentioning

confidence: 99%

Scientific tools for assessing the resource potential of industrial enterprises in Ukraine

Pochtovyuk¹

2021

Biblioteka Regionalisty

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The article aims to analyse the development of tools, and assess the resource potential for industrial enterprises in Ukraine, and it also discusses the ways of forming a scientific research methodology. The success of the functioning of an economic entity is determined by the level of resource availability, their structure, the rate of renewal, the efficiency of use and the level of specialization. The scope of an enterprise determines all of these factors by its resource potential. Economists are looking for the best solutions for its evaluation, and thus various ways of previously known and tested methods of improving are proposed. The authors noted that nowadays there is no uniform methodology for assessing the resource potential of an enterprise in the real sector of the 112 Andrii Pochtovyuk, Kateryna Zaika economy. The existing measurement tools are the separate indicators that characterize the efficiency of the enterprise. However, for a complete assessment, it should be all-round and systematic. In this regard, the procedure and system of indicators to assess the main types of resources were proposed, which can be applied by any industrial enterprise in order to improve its efficiency.

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Section: Indicators For Assessing the Resource Potentialmentioning

confidence: 99%

Scientific tools for assessing the resource potential of industrial enterprises in Ukraine

Pochtovyuk¹

2021

Biblioteka Regionalisty

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“…At the same time it should be noted that data on indicators of small and medium--sized enterprises were based solely on the available information of the Kremenchuk tax inspectorate. In 2018, according to the criteria set by the Tax Code of Ukraine, the following Kremenchuk enterprises were classified into the category of large taxpayers: PJSC "Ukrtatnafta", PJSC "JTI International Ukraine", PJSC "KVBZ", PJSC "Kremenchuk Steel Plant", PJSC "Kredmash" (Kratt, Pochtovyuk, Trunina, and Pryakhina, 2019).…”

Section: Evaluation Of the Economic Componentmentioning

confidence: 99%

The main purpose of the research was to present gentrification as a diverse phenomenon that cannot be explicitly qualified as negative or positive. In order to illustrate the problem, literature studies were carried out regarding urban regeneration, urban revitalization, gentrification and urban development. Then a case study was presented indicating two extremely different examples. The Walnut Hills Estate in Cincinnati in the United States, was the first to be described. The second example is Sayingmen,

Trunina¹,

Pryakhina²,

Latyshev³

et al. 2020

Biblioteka Regionalisty

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The article addresses the theoretical aspects of sustainable development; the content of methodological approaches to the assessment of sustainable city development is determined, the system of evaluation of sustainable city development is characterized, the dynamics of economic, social and ecological development of Kremenchuk are analyzed and recommendations for improving the sustainable development of the city are developed. The purpose of the research was to develop measures to improve the economic, social, environmental components of sustainable development of the Ukrainian industrial city of Kremenchuk

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“…Marketing positioning is a complex of measures, which, in the consciousness of the target buyers, this product is relatively intrinsically comparable to other competing goods and a favorable place [7]. For effective positioning, the use of all components of the marketing mix is important, but promotion activities are one of the main roles, as they are the mechanism for reporting positioning to the target audience [8]. Significant moments of this issue are constant positioning and consistency in advancement.…”

Section: Marketing Positioning Of the Kremenchuk Industrial Centermentioning

confidence: 99%