Marketing Practices For Dairy Products From Small-Scale Farms, Case: Region Of Tiziouzou – Algeria

Abstract

The objective of our work is to identify the different marketing practices and to characterize the organizational constraints that hinder the productivity and profitability of small-scale livestock farms in the mountainous region of Fréha and Sidi-Naman, located in the region of Tizi-Ouzou, Algeria. Due to its high milk production potential, the targeted region was selected as a study area. The importance of our work lies in the determination of the key factors, which prevent small-scale milk producers from carrying out their livestock activities successfully. A quantitative questionnaire survey was conducted with 30 farmers. This study was complemented by interviews with livestock professionals. A documentary search of the literature and empirical studies was conducted, as well as site visits. The results show that there are several factors that impact on the normal course of productive activities of small-scale livestock farmers. The results show that there are several factors impacting on the normal production activities of small-scale farmers, such as: food and socio-cultural factors that are a constraint on milk production; distribution, which is strongly impacted by covid-19; lack of communication about products; and poorly organized marketing channels, especially in relation to goat farming, which accounts for 43% of our sample. We suggest that small breeders follow training courses on breeding methods and good practices, and improve hygiene and sterilization conditions on the farms, and strengthen the health control systems at the farm level. The contribution of the Algerian state for the regularization of the prices of animal products. To practice a good communication around the products processed by the small breeders to increase the marketing and sensitize the consumers to consume natural products. Exploit various other resources such as sheep milk by improving the dairy breeds of the region of Ouled Djellal. Orient goat farms towards intensive operations, and promote dairy breeds such as the Spanish Murciana and the French Saanen.