2021
DOI: 10.18371/fcaptp.v4i39.241412
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Marketing Substantiation, Organizational and Economic Characteristics of Small Business in the Provision of Hotel Services

Abstract: Abstract. The article proposes a business model for the development of small business in the regional market of services in Ukraine on a generalized methodological approach; the main aspects and parameters of development of hotel services are revealed. The main purpose of the research is to develop a methodological approach to marketing substantiation, organizational and economic characteristics and management of a small business to provide hotel services on the example of a hostel. Systematization of literatu… Show more

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