Marketing Systems and Market Failure

Redmond, William H.

doi:10.1177/0276146718796913

Cited by 30 publications

(52 citation statements)

References 42 publications

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“…Dark sides are another way of describing externalities and internalities. Redmond (2018) suggests that negative internalities resulting in unanticipated costs may be more harmful to marketing systems than to traditional transactional markets. Redmond also points out how “Over-reliance on other system members may produce several modes of negative internalities” and “opportunistic behavior or fraud by system members can harm others in the system” (p. 417), both of which we substantiate in our study.…”

Section: Discussionmentioning

confidence: 99%

“…As such, our analysis informs the ongoing and recent macromarketing discussion about the functioning and possible failure of marketing systems. Redmond (2018), for example, clarifies the distinction between market failure—external performance, usually tied to consumer welfare—and market decline—internal performance related to growth and sales. Our analysis has shown that there can be dark sides whether an alternative economy declines or thrives.…”

Section: Discussionmentioning

confidence: 99%

“…As macromarketers are concerned with the functioning and failure of marketing systems (e.g. Redmond 2013, 2018), so too the possible failure of alternative economies should be evaluated. Layton (2007) argued that “the effectiveness of a marketing system can be identified in the contribution of the assortments generated by the system to the quality of life of the relevant community” (227).…”

Section: Introductionmentioning

confidence: 99%

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Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit

Watson

Ekici

2020

Journal of Macromarketing

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Alternative economies can significantly contribute to societal flourishing, but the potential dark sides should also be considered. As shared commitments are the foundation of alternative economies, we draw on related literature to conceptualize various types of dark sides of an alternative economy. While less prominent than the well-being outcomes, we present qualitative data of when the participants of one alternative food network experienced disappointment, burnout, guilt, or division. Comparing with the dark sides gleaned from other studies on alternative economies, we present a framework for evaluating the dark sides in alternative economies. Dark sides can be on a continuum from the micro level to the macro level, as well as more likely to threaten the continuance of alternative economies or societal well-being. We offer recommendations to guard against the vulnerabilities of alternative economies for their continued growth and impact, as well as discuss the implications for research on marketing systems failure.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit

Watson

Ekici

2020

Journal of Macromarketing

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“…Their seminal work continues to influence macromarketing scholarship, and the wider academy, particularly in the areas of externalities (e.g. Padela, Wooliscroft, and Ganglmair-Wooliscroft 2020; Redmond 2018; Williams, Davey, and Johnstone 2020), application of dynamic systems modelling (e.g. Domegan et al 2020, 2019), considering the marketing/market systems in particular times and places (e.g.…”

Section: Macromarketing’s Potential Contributions To Systems Researchmentioning

confidence: 99%

Macromarketing and the Systems Imperative

Wooliscroft

2020

Journal of Macromarketing

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Macromarketing is definitionally concerned with systems — marketing, markets and society — and their interactions. This paper lays out a case for systems research in macromarketing, the use of methods designed to study systems. In doing so, it highlights the limitations of much micromarketing research. Macromarketing and the Journal of Macromarketing is the home of systems research in marketing. Macromarketing scholars need to increase our use of systems research methodologies. We also need to connect macromarketing to wider, particularly business, systems research. Following the calls by this Journal’s first editor George Fisk, systems research must not live in our discipline and journal alone, all social sciences need the insights of systems research and systems research needs the insights of macromarketing.

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“…A competição pelos melhores resultados decorrentes das transações econômicas regulará, de forma impessoal, o comportamento dos preços, sendo o equilíbrio de interesses entre produtores e compradores, a melhor situação de alocação de recursos para ambos. Trata-se, por fim, de um mecanismo natural sobre o qual pouca intervenção estatal deverá ocorrer para viabilizar a situação de livre comércio (ARENDT, 1983;VAREY, 2010;REDMOND, 2018).…”

Section: Os Estudos Construtivistas De Mercado Em Marketing: Origens unclassified

Estudos Construtivistas De Mercado E Lógicas Institucionais: Proposição De Um Quadro Analítico Para Uma Organização Do Mercado Brasileiro De Alimentos Orgânicos

Merabet¹

2020

RGD

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RESUMOHistoricamente mercado é retratado em marketing como uma entidade neutra, concreta e objetiva. Contudo, essa concepção foi questionada com a consolidação dos estudos construtivistas de mercado que apontam para a observação das práticas e a forma como constituem agenciamentos sociotécnicos. Ainda assim, este último conceito é tido como nebuloso em termos operacionais de pesquisa, sobretudo com relação à dimensão política dos mercados. A fim de superar o desafio identificado, este ensaio possui o intento de estabelecer um diálogo com a perspectiva das lógicas institucionais segundo a qual os interesses dos atores são socialmente construídos em um campo organizacional entendido como uma arena de disputa política. Decorre desse diálogo uma proposta analítica para realização de investigação científica no âmbito do mercado brasileiro de produtos orgânicos. A escolha desse campo pode ser justificada por dois motivos: a) a pluralidade de atores e de interesses presente no desenvolvimento do marco regulatório confere aderência à agenda de pesquisa dos estudos construtivistas de mercado que contesta a representação típica do fenômeno em marketing baseada na economia neoclássica; e b) em sua estrutura de governança, está prevista a atuação das Comissões da Produção Orgânica, organização composta por diferentes atores governamentais e da sociedade civil que acena para a existência de diferentes lógicas institucionais materializadas em diferentes práticas de mercado. Neste contexto, pelo menos duas lógicas institucionais podem estar relacionadas com as práticas de mercado revelando a importância da dimensão política para pesquisas futuras no âmbito dos estudos construtivistas de mercado.Palavras-chave: Estudos Construtivistas de Mercado. Lógicas Institucionais. Sociologia Econômica. Mercado de Alimentos Orgânicos. ABSTRACTThe market has historically been portrayed in marketing as a neutral, concrete and objective entity. However, this conception has been questioned with the consolidation of constructivist market studies that indicate the observation of practices and how they constitute socio-technical agencements. Nonetheless, the latter concept is considered unclear in operational research terms, particularly in relation to the political dimension of markets. With the aim of tackling the challenge identified, this study endeavours to establish a dialogue with the institutional logics perspective, according to which the actors` interests are socially constructed in an organizational field, understood as an arena of political dispute. An analytical proposal stems from this dialogue for the conduct of a scientific investigation within the Brazilian organic product market. The selection of this field can be justified for two reasons: a) the plurality of actors and interests present in the development of a regulatory framework confers adherence to the constructivist market studies research agenda, which contests the typical representation of the phenomenon in marketing, based on neoclassical economics, and b) the Organic Production Committees` activities are included in its governance structure; the organization is made up of various government actors and civil society, which indicates the existence of different institutional logics, which are materialized in distinct market practices. In this context, at least two institutional logics may be related to market practices, revealing the importance of the political dimension for future research within the domain of constructivist market studies. Keywords: Constructivist Market Studies. Institutional Logics. Economic Sociology. Brazilian Organic Food Market.

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Marketing Systems and Market Failure

Cited by 30 publications

References 42 publications

Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit

Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit

Macromarketing and the Systems Imperative

Estudos Construtivistas De Mercado E Lógicas Institucionais: Proposição De Um Quadro Analítico Para Uma Organização Do Mercado Brasileiro De Alimentos Orgânicos

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