Marketing, total quality management and benchmarking: exploring the divide

Market orientation versus quality orientation: sources of superior business performance

“…Therefore we can suggest: Although it is believed that market orientation and quality orientation are different philosophies, there are many close similarities in the principles underpinning these two business orientations. Surprisingly little empirical work appears to be concerned with linking the marketing concept to quality management (Longbottom et al, 2000). Johnson and Gustafsson (2000) considered market orientation to fall into the category of 'external orientation' and quality orientation to fall into the category of 'internal orientation'.…”

“…Although quality orientation has been considered by numerous management researchers as a potential alternative business orientation, there have been calls for it to be examined in relation to market orientation (Morgan and Piercy, 1998;Mohr-Jackson, 1998;Longbottom et al, 2000). Despite these calls, there remains little research comparing the consequences of the two business orientations on business performance.…”

Total quality management, market orientation and hotel performance: The moderating effects of external environmental factors

“…Studies have claimed that marketing and TQM are complementary business philosophies (Longbottom et al, 2000;Mohr-Jackson, 1998a,b). However, departments responsible for implementing TQM policy may consider increasing sales through higher quality products or service needs rather than marketing.…”

Environment-quality management coalignment across industrial contexts: An empirical investigation of performance implications

“…This paper offers a new vision for the integration of QM into global and marketing strategies that require the organization to be capable of responding to environmental changes. Various authors have thus claimed that marketing and QM are complementary (Fram, 1995;Lai & Weerakoon, 1998;Longbottom, Mayer, & Casey, 2000;Mohr-Jackson, 1998a,b;Morgan & Piercy, 1992;Morris, Barnes, & Lynch, 1999;O'Neal & LaFief, 1992;Sittimalakorn & Hart, 2004;Wang & Wei, 2005;Yam, Tam, Tang, & Mok, 2005).…”