“…That is, to achieve differentiation and innovation strategies for its products, to achieve sustainable competitive advantages. It is clear that the study of agrifood VCs seeks the socio-economic improvement of the population 28 , in fact, comparing with traditional production systems, VCs allows a better structure, interrelating the links of the productive chain, thus improving the information flow 20,24,31,32 , to more effectively meet the needs of consumers 32 , maximizing profits through increases in the added value of products 33 . However, the present research emphasizes the importance of the producer in the VC of vegetables, production is the fundamental factor that affects consumer satisfaction 27 , consequently, to improve the functioning of VC in agricultural systems should raise production levels and increase yields per area 2 .…”