2008
DOI: 10.1007/s00266-007-9080-z
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Marquardt’s Phi Mask: Pitfalls of Relying on Fashion Models and the Golden Ratio to Describe a Beautiful Face

Abstract: Marquardt's mask does not appear to describe "ideal" face shape even for white women because its proportions are inconsistent with the optimal preferences of most people, especially with regard to femininity.

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Cited by 85 publications
(46 citation statements)
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“…However, these models are incapable of including the full range of ethnicities. Although studies suggest that proportional faces are considerably attractive, the most attractive faces tend to be those with one or two characteristics that reflect ethnicity …”
Section: Discussionmentioning
confidence: 99%
“…However, these models are incapable of including the full range of ethnicities. Although studies suggest that proportional faces are considerably attractive, the most attractive faces tend to be those with one or two characteristics that reflect ethnicity …”
Section: Discussionmentioning
confidence: 99%
“…Despite these selective pressures, modern‐day research and our own judgments demonstrate that phi, averageness, and perfect symmetry are not absolute criteria for beauty. More importantly, those mathematical qualities do not necessarily contribute to what makes us recognizable or memorable as individuals …”
Section: There Is No Single Basis For Defining Beautymentioning
confidence: 99%
“…However, phi is not a single basis for defining beauty. Research shows us only a weak correlation exists between faces that obey phi and faces that are still judged as attractive …”
Section: There Is No Single Basis For Defining Beautymentioning
confidence: 99%
“…Nevertheless, the validity of these putative rules is still in question. Recent studies have shown that the most attractive ratios are not exactly golden ratio [Holland 2008;Peron et al 2012]. Fan et al [2012] generated a synthesized face image that has neoclassical canons and the most possible golden ratios, but it only received a below normal rating.…”
Section: Introductionmentioning
confidence: 99%