1964
DOI: 10.2466/pr0.1964.14.1.123
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Masculinity and Femininity: A Factor Analytic Study

Abstract: The concepts of typical masculinity and typical femininity (i.e., stereotypes), and also ideal masculinity and ideal femininity, were rated by 40 male and 40 female college students. The judgments were made by means of the Concept Meaning Measure, a semantic differential of masculinity and femininity, which was constructed on the basis of six hypothesized factors. Factor analysis of the results yielded two major factors, potency and social behavior, in each of the four concepts. The analysis of the stereotypes… Show more

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Cited by 15 publications
(13 citation statements)
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“…There have been a number of attempts to develop verbal measures of M-F in adults that do not involve the standard inventory or questionnaire format, among them are adjective checklists (Berdie, 1959;Heilbrun, 1964), a word association test (Goodenough, 1946), and a semantic differential technique (Reece, 1964). In general, the basis for item selection has again been the differential response patterns of the two sex groups, with the hope that the items are less tainted by sex role stereotypes than those in questionnaires, thereby producing a "truer" measure of M-F. Goodenough is the only one who seems to be aware of the bipolarity problem and no one attempts to deal with the issue of dimensionality.…”
Section: Other Measures Of Masculinity-femininitymentioning
confidence: 99%
“…There have been a number of attempts to develop verbal measures of M-F in adults that do not involve the standard inventory or questionnaire format, among them are adjective checklists (Berdie, 1959;Heilbrun, 1964), a word association test (Goodenough, 1946), and a semantic differential technique (Reece, 1964). In general, the basis for item selection has again been the differential response patterns of the two sex groups, with the hope that the items are less tainted by sex role stereotypes than those in questionnaires, thereby producing a "truer" measure of M-F. Goodenough is the only one who seems to be aware of the bipolarity problem and no one attempts to deal with the issue of dimensionality.…”
Section: Other Measures Of Masculinity-femininitymentioning
confidence: 99%
“…Item means were not reported, but those items which significantly differentiated typical adult male (and female), typical student male (and female), and ideal male (and female) were listed. Finally, Reece (1964) asked 40 male and 40 female college students to rate the concepts "typical masculinity" and "ideal masculinity" (among others) on 45 bipolar rating scales. An orthogonal factor analysis of the responses yielded two major factors: Potency (sturdy, robust, bold, fearless, independent) and Social Behavior (gruff, demanding, crude, coarse, harsh).…”
Section: Bipolar Ratingsmentioning
confidence: 99%
“…As a way to synthesize the findings of a number of investigations, we examine in detail the results of seven studies using an adjective checklist or bipolar rating scales (Jenkin & Vroegh, 1969; Reece, 1964; Rosenkrantz et al, 1968;Sherriffs & Jarrett, 1953; ; Spence et al, 1975;. These studies were selected because they presented subjects with a large number of stimuli, and also because the traits mentioned most frequently in Chafetz's (1974) openended study were included.…”
Section: Dimensions Of Beliefs a B O U T Malesmentioning
confidence: 99%
“…21 Vgl. Schenk (1979: 128 Hofstätter (1966), Reece (1964). Auch neuere Untersuchungen bestätigen diese Zuschreibungen, vgl.…”
Section: Doing Gender -Zur Sprachlichen Inszenierung Von Geschlechtunclassified