This paper reviews the empirical literature on people's beliefs about males, particularly how the "typical male" is described on paper-andpencil adjective-list studies. A threefold categorization is suggested of the traits that seem to be mentioned most often as characteristic of the typical male: (a) how a man handles his life (active and achievement-oriented), (b) how a man handles others (dominant), and (c) how a man handles his psyche (level-headed). In addition, several methodological and interpretational problems are described. On the basis of these problems and of findings from studies that examine beliefs about males in different ways, it is suggested that highly stereotypic beliefs about males may be less pervasive than usually thought.Several writers have recently suggested that a small number of core concepts of masculinity might underlie the great variety of beliefs and expectations about men which have been reported. Brannon (1976) finds four basic themes important: (a) "no sissy stuff"-the avoidance of all feminine behaviors and traits; (b) "the big wheel"-the acquisition of success, status, and breadwinning competence; (c) "the sturdy oak"-strength, confidence, and independence; and (d) "give'em hell "-aggression, violence, and daring. Pleck (1976) suggests a contrast between "traditional masculinity," which emphasizes physicality, suppression of tenderness, a purely functional relationship between the sexes, and impulsive behavior-and "modern masculinity," in which interpersonal skills are more important, heterosexual tenderness allowed, and "coolness" the desired emotional state. Others have offered still other hypotheses (Fasteau