This paper proposes an ontology-driven discovering model for the geographical information services to improve their recall ratio and precision ratio. This model uses the geographical information service ontology. In this paper, first we study the multilevel matching arithmetic of geographical information services. This arithmetic is used for filtering and matching the services in the service register center according to the similarity between services selected and services requested from the definition of the function similarity and credit standing similarity. The matching arithmetic, geographical information service ontology and semantic description constitute the discovering model. Finally, we test and analyze the model from the recall ratio, precision ratio, responsivity and load balance. The result indicates that the ontology-driven discovering model is excellent in recall ratio and precision ratio, and can maintain the dynamic load balance of service copy.