“…We explore product differentiation (HDD, SSD, Flash drives) to find our preferred Control group, SSD products and SSD manufacturing firms. To eliminate issues reegarding pre-merger parallel trend, our preferred method would be to use a synthetic control group, as described in Abadie and Gardeazabal (2003), Abadie, Diamond, and Hainmueller (2010), and Abadie et al (2015), making use of the matrix completion extension presented in Athey, Bayati, Doudchenko, Imbens, and Khosravi (2018). The idea behind this method is to create a weighted sample of firms that are most similar to the Treatment firm based on a set of observable characteristics.…”