2020
DOI: 10.1287/mnsc.2019.3537
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Maximizing Intervention Effectiveness

Abstract: Frequently, policy makers seek to roll out an intervention previously proven effective in a research study, perhaps subject to resource constraints. However, because different subpopulations may respond differently to the same treatment, there is no a priori guarantee that the intervention will be as effective in the targeted population as it was in the study. How then should policy makers target individuals to maximize intervention effectiveness? We propose a novel robust optimization approach that leverages … Show more

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Cited by 12 publications
(7 citation statements)
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References 36 publications
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“…However, new data-driven approaches using "small data" have been emerging that offer a different approach for understanding and estimating causal effects. Gupta et al (2020) consider the problem of allocating a binary intervention among individuals in a population, subject to a budget constraint. In Gupta et al (2020), the authors' goal is to determine the subpopulation that would be most impacted by the treatment and propose a new method that uses only summary statistics that are often found in published studies.…”
Section: Methodological Researchmentioning
confidence: 99%
See 1 more Smart Citation
“…However, new data-driven approaches using "small data" have been emerging that offer a different approach for understanding and estimating causal effects. Gupta et al (2020) consider the problem of allocating a binary intervention among individuals in a population, subject to a budget constraint. In Gupta et al (2020), the authors' goal is to determine the subpopulation that would be most impacted by the treatment and propose a new method that uses only summary statistics that are often found in published studies.…”
Section: Methodological Researchmentioning
confidence: 99%
“…Gupta et al (2020) consider the problem of allocating a binary intervention among individuals in a population, subject to a budget constraint. In Gupta et al (2020), the authors' goal is to determine the subpopulation that would be most impacted by the treatment and propose a new method that uses only summary statistics that are often found in published studies. Although Gupta et al (2020) focuses on a healthcare setting, the methods could be applied to a variety of settings where large data sets are not available, but summary data is widely available.…”
Section: Methodological Researchmentioning
confidence: 99%
“…The paper shows that, compared to the existing allocation policy at the time, the proposed policy can satisfy the same fairness criteria while resulting in an 8% increase in aggregate quality-adjusted life years. Gupta et al (2017) consider the problem of targeting individuals for a treatment or intervention. Clinical research studies often establish that a treatment has some sort of aggregate benefit in a large population.…”
Section: Policy-level Problemsmentioning
confidence: 99%
“…In order to improve upon the performance of conventional classification models, cost-sensitive classification models can be adopted to take into account the cost and benefit of the various possible outcomes, or causal classification models can be adopted to take into account the causal effect of an action that is taken on the outcome of interest. The objective in this paper is to merge cost-sensitive and causal classification so as to practically support optimization of resource allocation and maximize intervention effectiveness (Gupta et al 2020).…”
Section: Customer Responsementioning
confidence: 99%