Maximizing Online Marketing Strategy with Digital Advertising

Wuisan, Dewi; Handra, Tessa

doi:10.33050/sabda.v2i1.275

Cited by 38 publications

(8 citation statements)

References 25 publications

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“…The validity and reliability of each construct will be tested using SmartPLS, ensuring the reliability of the measurements. The relationships between variables will be evaluated to determine the significant influence between independent and dependent variables [31].…”

Section: Discussionmentioning

confidence: 99%

Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices

Tarmizi,

Septiani,

Sunarya

et al. 2023

ATT

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The digital era has opened opportunities for entrepreneurs (technopreneurs) to enhance their performance and market reach. However, a deep understanding of how the use of digital platforms, digital customer engagement, and operational efficiency through digitalization contribute to entrepreneurial success is still limited. This study aims to analyze the impact of digital platform usage, digital customer engagement, and operational efficiency through digitalization in the context of entrepreneurial success. The primary goal is to identify and measure the extent to which these three variables contribute to entrepreneurial success in the digital era. This research employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS software. This approach was chosen due to its capability in handling complex models and exploratory data. Data was collected from an online survey completed by entrepreneurs actively using digital platforms in their businesses. The sample consists of 300 respondents representing various industry sectors and business sizes. The study's findings indicate that the use of digital platforms significantly enhances customer engagement and operational efficiency. Digital customer engagement plays a vital role in building loyalty and trust, which further influences business success. Operational efficiency through digitalization also contributes significantly to increasing productivity and reducing operational costs. Overall, this research provides empirical evidence that effective integration of digital technologies is key to entrepreneurial success in the digital era.

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Section: Discussionmentioning

confidence: 99%

Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices

Tarmizi,

Septiani,

Sunarya

et al. 2023

ATT

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“…According to the DOI hypothesis, innovation spreads widely throughout a culture [21]. Naturally, there are underlying variables that contribute to the development of an innovation [22].…”

Section: Literature Reviewmentioning

confidence: 99%

Technological Aspects in the Era of Digital Transformation Leading to the Adoption of Big Data

Lutfiani,

Birgithri,

Queen

2024

SABDA

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The purpose of this study is to examine how technical advancements have impacted big data analytics adoption in the age of digital transformation. The study's population consists of Indonesian businesses who have integrated big data into their operational systems, particularly those in Jabodetabek. 205 individuals were included in the study's sample through the use of a purposive sample technique. Primary data from a questionnaire survey are the sort of data used in this study. Using SPSS version 25, several regression approaches were used to examine the data. The study's findings indicate that businesses' interest in implementing big data is positively impacted by relative advantage, compatibility, and complexity. However, security has a negative impact on businesses' willingness to use big data.

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“…Case studies can be carried out by interviewing tourism practitioners, destination managers and visitors, as well as making direct observations at the location. implementation of technology in everyday tourism practices and visitors' perceptions of it [24].…”

Section: Case Studymentioning

confidence: 99%

Technology Integration in Tourism Management: Enhancing the Visitor Experience

Any,

Four,

Tariazela

2024

SABDA

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This research aims to investigate the integration of technology in tourism management with a focus on improving the visitor experience. The background is related to the rapid development of technology and its impact on the tourism industry, where the use of technology can influence the way tourism destinations are promoted, managed, and enjoyed by visitors. The aim of this research is to identify gaps in knowledge related to the implementation of technology in tourism management and to evaluate the effectiveness of various technological methods in improving the visitor experience. This research method includes literature analysis, case studies, and surveys to collect data on the use of technology in tourism management. It is hoped that the results of this research will provide new insights into the potential of technology to improve visitor experiences in tourism destinations, as well as its practical implications for the tourism industry. The implication of this research is to provide guidance for tourism practitioners in designing more effective strategies for integrating technology in destination management, which in turn can increase the competitiveness and sustainability of tourism destinations. The uniqueness of this research lies in its interdisciplinary approach that combines the fields of technology and tourism management, as well as its focus on visitor experience as a key aspect in the success of modern tourism destinations.

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Maximizing Online Marketing Strategy with Digital Advertising

Cited by 38 publications

References 25 publications

Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices

Harnessing Digital Platforms for Entrepreneurial Success: A Study of Technopreneurship Trends and Practices

Technological Aspects in the Era of Digital Transformation Leading to the Adoption of Big Data

Technology Integration in Tourism Management: Enhancing the Visitor Experience

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