Maximizing the Impact of Science Outreach Training

Abstract

The global recognition of the importance of science communication has led to a recent emphasis on outreach and broad dissemination of information as a core component of a scientist's role. Increasingly, training for academics is seen as a necessity for successful outreach activities, yet it has associated costs which may deter some from participating. We are, therefore, interested in considering benefits and costs of outreach training. Key benefits include development of widely applicable skills, broadening of community, and professional recognition for participation. Key costs are the time invested in preparing, participating in, and following‐up after training. We identify five key behaviors that can increase the effectiveness of outreach training, specifically: (1) communicate effectively (i.e., engage); (2) have the capacity to participate in the training (i.e., make time); (3) keep detailed accounts of participation in such activities (i.e., record attendance); (4) implement lessons and strategies immediately following training (i.e., practice); and (5) adapt approaches to the specific context (including when a global pandemic causes a shift from in‐person to virtual settings; i.e., modify approach). We propose that when training is approached with a clear plan to integrate these key behaviors there will be effective and impactful professional development in outreach.